About the Company

Birdman

is a fast-growing

health & wellness brand , born in Mexico and built for general scale, with a strong and expanding presence in the

United States market . We are best known for creating high-quality, plant-based products backed by science, transparency, and a strong commitment to sustainability. Our growth strategy is deeply rooted in

eCommerce and performance-driven digital channels , and Tik Tok Shop has quickly become one of our

most strategic and high-impact platforms in the US . We believe in combining strong operations, data, creators, and paid media to build scalable and profitable channels. At Birdman, we operate with a

builder mindset : small, agile teams, high ownership, and real accountability. This role offers high visibility within our US eCommerce team and a clear opportunity for professional growth as the Tik Tok Shop channel continues to scale.

Job Description

We are looking for a

Tik Tok Shop Manager US

to own and scale our Tik Tok Shop operation in the United States. This is a

hands-on, execution-focused role

responsible for the end-to-end performance of the Tik Tok Shop channel. The role goes far beyond content or influencer marketing — it combines

store operations, affiliate management, paid media execution, and commercial analysis . The Tik Tok Shop Manager US will operate the channel autonomously, execute the strategy defined by the eCommerce Manager US, and be fully accountable for

GMV growth, ROAS, conversion rate, and account health . This role also has

direct leadership responsibility





over an Affiliate Specialist and plays a key role in building scalable processes for creators and shoppable content.

Key Responsibilities

Own the daily operation of

Tik Tok Shop US

through Seller Center: product listings, inventory, orders, returns, and account health. Optimize product listings (titles, descriptions, images, videos, attributes) to maximize organic visibility and conversion. Monitor and protect

account health metrics

(Order Completion Rate, Return Rate, Policy Score). Plan, execute, and optimize

Tik Tok Ads campaigns

focused on sales (VSA, GMV Max, LIVE Ads), managing budgets with ROAS as the main efficiency metric. Coordinate with content and creator teams to ensure a constant pipeline of

high-performing shoppable videos

aligned with commercial priorities. Lead and supervise the

Tik Tok Shop Affiliate Program , including strategy definition, creator prioritization, commission structure, and performance tracking. Manage and develop the

Affiliate Specialist , setting weekly priorities, reviewing performance, and providing ongoing feedback. Analyze channel performance and deliver

weekly reports

with insights and recommendations (GMV, ROAS, affiliates, conversion rate).



Plan and execute the Tik Tok Shop commercial calendar for the US market (key sales events, promotions, launches). Experience

2+ years of

hands-on experience operating Tik Tok Shop

(Seller Center), not just creating content. Proven experience managing

Tik Tok Ads campaigns focused on conversions and GMV

(VSA, GMV Max, LIVE Ads). Experience running or supporting a

Tik Tok Shop Affiliate Program

(creator recruitment, activation, commissions, performance tracking). US Tik Tok Shop market experience is required

(US creators, platform policies, consumer behavior). Experience in

CPG, health & wellness, supplements, or consumer products

is a strong plus. Previous experience leading or coordinating at least one junior team member or specialist.

Technical Skills Strong knowledge of Tik Tok Seller Center operations. Strong command of Tik Tok Ads Manager and performance metrics (ROAS, ACoS, attribution). Solid understanding of the Tik Tok Shop Affiliate ecosystem (Open Plan & Targeted Plan).

Fluent / native-level English

(written and spoken) — non-negotiable. Intermediate Excel skills for performance tracking and reporting. Nice to have: experience with Shopify or Amazon as complementary channels.

Soft Skills Strong commercial and results-driven mindset. Ability to operate in fast-changing environments and adapt quickly. High ownership and autonomy — comfortable building processes from scratch. Clear communication and stakeholder management.

Operational leadership skills without micromanagement.

📌 US TikTok Shop Manager (Guadalajara)
🏢 Birdman
📍 Guadalajara