Senior Integrated Marketing Manager — Brand & Community ? Remote (US or LATAM) Apply:
[email protected] (Subject: App for Integrated Marketing Manager) About Zapp: Zapp is transforming how immigrants send money home, making transfers fast, fair and simple, directly through WhatsApp. We're a high-growth fintech serving Hispanic families across the US.
About the Role
We're looking for a hands-on operator who brings our brand to life in the communities we serve. You'll run campaigns from plan to launch across Spanish-language radio, local newsletters, community partnerships, ambassador programs, connected TV and events. Our CMO and Director of Growth set the strategy. You make it happen: you close the deals, coordinate the teams, QA every asset and own the results. Every program you run is measured by the leads and new users it brings in.
What you'll do
• Radio and audio: source, negotiate and close deals with Spanish-language stations, and make sure every spot runs as bought.
• Local media: secure placements in community newsletters and outlets, and adapt our content for each one.
• Community partnerships: build and manage a network of community organizations, businesses and paid ambassadors who recommend Zapp.
• Brand digital: execute Roku (CTV) and Amazon DSP campaigns with our Growth team.
• Events: plan and run community and brand events end to end.
• Landing pages and assets: brief, coordinate and QA everything before launch, including tracking.
• Operations: manage contracts, insertion orders, vendor payments and one launch calendar for all programs.
• Results: track leads and new users per program,
and decide what to scale and what to cut. What we're looking for
• Fully bilingual in English and Spanish.
• 5–8 years in integrated, brand, field or partnership marketing, with hands-on execution across several channels.
• You've negotiated and closed media or partnership deals yourself.
• Experience with offline or local media (radio, print, newsletters, OOH), ideally Spanish-language, and you've made it drive measurable results.
• Strong project and vendor management. You run many things at once and nothing slips.
• Sharp attention to detail.
• An owner's mindset and startup speed. You don't wait for a process; you build it.
• Able to travel occasionally to the US for events and partner meetings (~10%). Candidates based outside the US must hold a valid US visa. Nice to have
• Experience marketing to US Hispanic communities, especially Mexican and Central American.
• Experience with CTV or programmatic (Roku, Amazon DSP).
• Experience building ambassador, referral or affiliate programs.
• Background in remittances, fintech or payments.
• Comfortable using AI tools for copy, assets and workflows. Why Zapp
• Real ownership and fast decisions.
• A lean, senior team across Growth, Product, Analytics, Creative and Finance.
• Work that directly helps immigrant families.
• Remote-first, with occasional travel to the US (~10%) to connect with partners and communities. #Hiring #MarketingJobs #IntegratedMarketing #BrandMarketing #CommunityMarketing #HispanicMarketing #MulticulturalMarketing #Fintech #RemoteJobs #Bilingual #Empleo #TrabajoRemoto
📌 Senior Integrated Marketing Manager (México)
🏢 Zapp
📍 México