Digital Marketing & Growth Specialist (Part-Time, Remote)

Company: Tele-Help-Ing | Dedicated Client Placement

Location: Remote – Mexico

Schedule: 20 hours per week, aligned with U.S. business hours

Position Type: Part-Time, Long-Term

About the Opportunity

We are seeking an experienced, proactive Digital Marketing & Growth Specialist to support an established U.S.-based keynote speaker, author, and executive advisor.

This role is focused on strengthening digital visibility, generating qualified business opportunities, and maximizing the value of existing content, relationships, and marketing systems.

The ideal candidate is more than a marketing assistant. We need someone who can independently identify opportunities, recommend improvements, and execute digital marketing initiatives with minimal supervision.

You will work directly with the client to improve website performance, search visibility, email marketing, targeted outreach, and content distribution.

The objective is simple: Turn digital marketing activity into meaningful business opportunities.

Key Responsibilities1. Email Marketing, Lead Generation & Automation

- Plan, create, schedule, and optimize email newsletters and campaigns.
- Build segmented contact lists targeting corporate event planners, associations, speaker bureaus, and potential clients.
- Research qualified prospects and develop personalized B2B outreach campaigns.
- Create automated email sequences, nurture campaigns, and follow-up workflows.
- Maintain accurate contact records, prospect activity, and follow-up tasks in CRM systems.
- Monitor email deliverability, list quality, and campaign performance.
- Track qualified conversations, inquiries, and booking opportunities.

1. Website Management & Conversion Optimization

- Maintain and update an existing WordPress website.
- Publish and optimize website content, testimonials, videos, and resources.
- Identify opportunities to improve navigation, user experience, and conversion rates.
- Optimize calls to action and inquiry pathways.
- Troubleshoot basic website issues and coordinate technical support when necessary.
- Recommend improvements based on visitor behavior and business objectives.

1. Search Engine Optimization (SEO)

- Conduct keyword research focused on relevant, high-intent searches.
- Optimize website pages, metadata, headings, and internal linking.
- Identify content gaps and opportunities to improve organic visibility.
- Monitor website performance using Google Search Console and Google Analytics.
- Perform basic technical SEO audits and implement improvements.
- Develop sustainable strategies for evergreen organic traffic.

1. AI Search Optimization (AEO/GEO)

- Evaluate how the client and their services appear in AI-powered search platforms such as ChatGPT, Perplexity, and Google AI search.
- Identify opportunities to improve brand visibility, accuracy,



and discoverability.
- Optimize public-facing content for clear, credible AI-assisted discovery.
- Monitor emerging AI search practices and recommend practical improvements.

1. Content Marketing & Repurposing

- Transform existing keynote presentations, articles, videos, transcripts, and research into reusable marketing content.
- Develop evergreen articles, newsletters, social media posts, and website resources.
- Maintain a structured content calendar and organized content library.
- Adapt messaging to different audiences while preserving the client's established voice.
- Use AI tools responsibly to accelerate content development and marketing workflows.

1. Social Media Management

- Manage content scheduling and publishing, primarily on LinkedIn.
- Repurpose existing material for Instagram, YouTube, and other relevant channels.
- Recommend strategies that build credibility and reach potential buyers.
- Monitor engagement and evaluate social media performance against business objectives.

1. Analytics & Performance Reporting

- Track website traffic, conversions, search visibility, email performance, and lead generation activity.
- Prepare concise monthly performance reports.
- Identify what is working, what needs improvement, and what should be prioritized next.
- Recommend data-driven adjustments to improve marketing effectiveness.

Required Qualifications
- 3+ years of hands-on experience in digital marketing, preferably in B2B or professional services.
- Demonstrated experience managing email campaigns, outbound prospecting, and marketing automation.
- Strong working knowledge of WordPress and on-page SEO.
- Experience using Google Analytics 4 and Google Search Console.
- Ability to develop and execute content marketing strategies.
- Experience with CRM systems, contact segmentation, and lead nurturing.
- Strong written and spoken English, with the ability to produce professional U.S.-market content.
- Ability to work independently, manage competing priorities, and proactively recommend improvements.
- Strong analytical, organizational, and problem-solving skills.
- Proven ability to demonstrate presente marketing work and measurable results.

Preferred Qualifications
- Experience marketing speakers, authors, consultants, coaches, or other expertise-driven businesses.
- Familiarity with speaker bureaus, event planners, or professional speaking engagements.
- Experience with Ahrefs, Semrush, Screaming Frog, or similar SEO tools.




- Familiarity with Pipedrive or comparable CRM platforms.
- Experience with Canva, CapCut, and social media scheduling tools.
- Working knowledge of AI-assisted search optimization and content discovery.
- Experience with ChatGPT, Claude, Perplexity, or similar AI productivity tools.
- Familiarity with Google Tag Manager and Looker Studio.

What Success Looks Like Within the First 90 Days:

- Complete an assessment of the client's website, SEO, email marketing, and digital presence.
- Identify and implement high-priority improvements.
- Establish consistent workflows for content publishing, email campaigns, and targeted outreach.
- Build a basic performance dashboard.
- Demonstrate independent prioritization and measurable progress.

Long-Term Expectations:

- Improved organic search visibility and website conversion performance.
- Consistent, effective distribution of existing content.
- Better-managed email marketing and prospect follow-up.
- Increased qualified inquiries and business opportunities.
- Reduced need for daily supervision.

Ideal Candidate Profile We are looking for someone who:
- Takes ownership: Identifies problems and opportunities without waiting for instructions.
- Thinks commercially: Understands that marketing should contribute to qualified conversations and revenue.
- Executes independently: Can implement recommendations rather than simply suggest them.
- Prioritizes effectively: Knows how to maximize results within a 20-hour workweek.
- Communicates clearly: Provides concise updates, thoughtful recommendations, and reliable follow-through.
- Protects brand quality: Understands how to maintain an established professional voice and reputation.

Application Requirements Candidates should be prepared to provide:
- Examples of websites they have managed or optimized.
- Evidence of email marketing, automation, or B2B outreach campaigns they personally executed.
- Examples of SEO improvements or measurable organic growth.
- Samples of content repurposing or digital marketing projects.
- A brief explanation of how they would prioritize these responsibilities within 20 hours per week.

Shortlisted candidates may be asked to complete a practical skills assessment. Why Join Us?

This is an opportunity to work directly with an established thought leader and take meaningful ownership of their digital marketing operations.

You'll have access to existing intellectual property, professional content, and business relationships, with the freedom to recommend and execute improvements that make a measurable difference.

We are not looking for someone who simply completes marketing tasks. We are looking for someone who understands how digital marketing systems work together to generate business opportunities.

Job Type: Part-time

Pay: $7,500.00 per month

Expected hours: 20.0 per week

Work Location: Remote

📌 Digital Marketing & Growth Specialist (Part-Time, Remote) (México)
🏢 Tele-Help
📍 México