Junior Brand Manager – Consumer Health

Location: Mexico City, Mexico

Job Type: Full-time

Work Arrangement: Hybrid

Industry: Consumer Health / FMCG

Experience Level: Junior, 1–2 years

About the Role An opportunity is available for a Junior Brand Manager to support brand strategy, marketing execution and business growth within the consumer health sector. The role focuses on annual brand planning, market and consumer analysis, product launches, campaign execution and performance tracking.

Working cross-functionally with Sales, Finance, Supply Chain, Regulatory, Shopper Marketing and external agencies, the successful candidate will help strengthen brand positioning, identify growth opportunities and deliver consistent marketing execution across channels.

Key Responsibilities

- Develop and execute annual brand plans aligned with business objectives and category strategies.
- Analyse market trends, consumer insights, category performance and competitor activity to identify growth opportunities.
- Track key performance indicators, including sales, market share, penetration, distribution and profitability.
- Coordinate product launches, relaunches and brand initiatives, ensuring timely delivery and budget compliance.
- Manage and monitor marketing budgets.
- Support innovation and portfolio management from opportunity identification through market implementation.
- Prepare business reviews, performance analyses and strategic recommendations for senior stakeholders.




- Coordinate media campaigns, digital marketing, influencer activities and promotional programmes.
- Support effective product visibility, availability and shopper conversion across channels.
- Collaborate with Sales, Shopper Marketing, Supply Chain, Finance, Regulatory teams and external agencies.
- Develop sales materials, launch toolkits, customer presentations and internal communications.
- Maintain brand assets and ensure consistency across consumer and customer touchpoints.
- Contribute to forecasting and demand planning through business analysis and performance monitoring.

Requirements
- Bachelor's degree in Marketing, Business Administration, Industrial Engineering, Economics, Communications or a related field.
- 1–2 years of professional experience in Marketing, Trade Marketing, Sales, Business Analytics, Consumer Insights, Category Management or a related area.
- Advanced English proficiency.
- Strong analytical skills and confidence working with data.
- Proficiency in Microsoft Excel and PowerPoint.
- Strong organisation, project coordination and time management skills.
- Excellent communication and teamwork abilities.
- Proactive approach and willingness to learn in a fast-paced environment.

Benefits
- Competitive benefits package.
- Paid company holidays and vacation.
- Volunteer time.
- Learning and development opportunities.
- Employee resource groups.

📌 Junior Brand Manager (Ciudad de México)
🏢 SoTalent
📍 Ciudad de México