We are supporting an iGaming operator in launching and developing a new project in Mexico. As the business builds its local team, we are looking to connect with marketing professionals experienced in acquiring players through mobile and social media campaigns.
Responsibilities
- Plan, launch and optimise player acquisition campaigns targeting the Mexican market.
- Run campaigns across platforms such as Facebook, Instagram, TikTok and WhatsApp.
- Develop mobile-focused campaigns that drive registrations and first-time deposits.
- Work with creative teams to produce content tailored to local audiences.
- Monitor campaign performance, acquisition costs and conversion rates.
- Collaborate with CRM, retention and commercial teams to improve the player journey.
Candidate Profile
- Previous experience in digital or mobile marketing within iGaming, including online casino and/or sportsbook.
- Hands-on experience running player acquisition campaigns in Mexico.
- Proven campaign experience across relevant channels such as Meta Ads (Facebook and Instagram),
TikTok Ads and WhatsApp marketing.
- Experience targeting mobile audiences and optimising the journey from ad engagement to registration and first deposit.
- Ability to evaluate campaign results using metrics such as cost per acquisition, conversion rate and return on advertising spend.
- Understanding of Mexican player behaviour, local content preferences and the wider Latin American market.
- Comfortable working in a fast-paced, developing business environment.
- Strong communication and cross-functional collaboration skills.
- Fluent Spanish and a good working level of English.
Please apply with an updated CV in English, including your current location and availability, and a brief description of the iGaming acquisition campaigns you have managed in Mexico, specifying the platforms used and results achieved.