PanAmericano is a division of The Brink’s Company (NYSE:BCO), is a leading general provider of cash and valuables management, digital retail solutions, and ATM managed services. Our customers include financial institutions, retailers, government agencies, mints, jewelers, and other commercial operations. Our network of operations in 51 countries serves customers in more than 100 countries.

We believe in building partnerships that secure commerce and doing that requires fostering an engaged culture that values people with different backgrounds, ideas, and perspectives. We build a sense of belonging, so all employees feel respected, safe, and valued, and we provide equal opportunity to participate and grow.

We have an exciting opportunity for a Marketing Manager

Role Objective

Lead the successful execution of LATAM marketing strategies within the Mexican market, translating regional priorities into local activation plans that generate measurable commercial impact. The position will support business growth, strengthen customer engagement, enhance brand presence, and drive demand generation through close collaboration with Commercial and LATAM Marketing teams.

Key Responsibilities

Local Strategy Execution & Alignment with LATAM Marketing

- Translate LATAM marketing strategies into local activation plans aligned with Mexico’s commercial priorities and growth objectives.
- Ensure effective execution and adoption of regional marketing initiatives, campaigns, and programs within the Mexican market.
- Act as the primary liaison between LATAM Marketing and local Commercial teams, ensuring alignment between regional priorities and market needs.
- Support annual marketing planning, budget management, and execution tracking for Mexico.




- Collaborate with Commercial leadership to identify opportunities where marketing can support customer engagement, demand generation, and business growth objectives.
- Provide ongoing market feedback, commercial insights, and execution learnings to support the continuous improvement of LATAM marketing strategies and programs.
- Ensure local marketing activities are aligned with Brink’s brand standards, marketing processes, and strategic priorities.
- Gather and synthesize local customer, competitor, industry, and market intelligence to support commercial decision-making and marketing effectiveness.
- Identify local market opportunities, emerging trends, customer needs, and competitive dynamics that may influence go-to-market execution and commercial priorities.
- Support the execution of customer segmentation, account targeting, and go-to-market initiatives defined by LATAM Marketing.
- Collaborate with Commercial teams to capture customer feedback, field insights, and market observations that support business growth and marketing effectiveness.
- Monitor competitor activities, industry developments, and market trends, providing actionable recommendations to Commercial and LATAM Marketing stakeholders.
- Provide local market insights and execution feedback to strengthen regional campaigns, messaging, value propositions,



and customer engagement initiatives.
- Support customer, industry, and strategic stakeholder engagement initiatives that help strengthen market understanding and identify commercial opportunities.
- Adapt LATAM content, messaging, and value propositions to ensure local relevance and commercial effectiveness within the Mexican market.
- Develop and deploy localized sales enablement materials, customer presentations, case studies, executive communications, and
- commercial collateral that support business development and customer engagement.
- Support strategic opportunities through localized content, customer presentations, and commercial materials aligned with approved messaging and value propositions.
- Ensure consistent application of Brink’s brand standards, positioning, and messaging across all customer-facing communications and marketing activities.
- Support local communications, public relations, and thought leadership activities in alignment with regional brand guidelines.
- Coordinate the distribution of marketing content across approved channels and platforms to maximize audience reach, engagement, and commercial impact.
- Identify local success stories, customer use cases, and market-relevant content opportunities that can support commercial objectives and broader LATAM marketing initiatives.
- Execute digital marketing programs and campaigns in alignment with LATAM demand generation strategies and commercial objectives.
- Manage local campaign activation across digital, social media, email, web, and other marketing channels to maximize reach, engagement, and lead generation.
- Execute lead generation initiatives de

📌 Marketing Manager (México)
🏢 Brink’S
📍 México