About the Role

Technology company specializing in digital identity verification, biometrics, and Know Your Customer (KYC) solutions. We are seeking a creative, analytical, and results-driven Senior Product & Growth Marketing Specialist to develop and execute our B2B marketing strategy, strengthen product positioning, generate qualified leads, and support business growth.

This role combines strategic thinking with hands-on execution, translating complex technical solutions into compelling value propositions and commercial messaging. Working closely with Product, Sales, Presales, and Customer Success teams, this position will drive demand generation, marketing automation, product launches, and sales enablement initiatives. Initially focused on execution and building scalable marketing processes.

Responsibilities

- Developing and executing B2B product and growth marketing strategies, defining product positioning, value propositions, and messaging tailored to different industries, audiences, and stages of the sales cycle.
- Designing and managing demand generation campaigns to attract prospects, generate qualified leads, and drive commercial growth through targeted marketing initiatives.
- Managing and optimizing HubSpot Marketing Hub, including CRM segmentation, marketing automation, workflows, campaigns, lead nurturing, and performance tracking.
- Creating compelling marketing and sales enablement materials, including presentations, brochures, case studies, product demonstrations, technical-commercial content, and resources for Sales, Presales, and Customer Success teams.




- Coordinating product launches and digital marketing activities, maintaining consistent messaging across the company website, social media, and other channels while supporting webinars, events, and public relations initiatives.
- Driving customer expansion initiatives to increase product adoption, cross-selling, and upselling opportunities within the existing customer base.
- Analyzing marketing performance metrics, campaign effectiveness, and lead generation results to identify optimization opportunities and improve marketing effectiveness.
- Building scalable marketing processes, tools, and methodologies while collaborating with Product and Commercial teams to strengthen Nubarium's overall marketing capabilities.

Requirements

- Possess 3–6 years of professional experience in Product Marketing, Growth Marketing, Demand Generation, B2B Marketing, or related positions.
- Demonstrate proven experience in B2B marketing within technology, SaaS, fintech, or technology-driven companies with consultative sales models.
- Translate complex technical products, features, and concepts into clear, compelling, and customer-focused value propositions, commercial messaging, and marketing content.
- Develop and execute marketing campaigns,



presentations, sales collateral, and commercial content independently, demonstrating strong hands-on execution capabilities.
- Demonstrate practical knowledge of CRM platforms, marketing automation, audience segmentation, campaign management, and lead nurturing processes.
- Analyze marketing metrics and campaign performance to make data-driven decisions, optimize strategies, and support measurable business growth.
- Apply strong visual judgment and familiarity with design and content production tools to create effective commercial and marketing materials.
- Communicate professionally in English for research, documentation, marketing tools, and business communications while demonstrating creativity, autonomy, analytical thinking, organization, and a results-oriented mindset.

Nice to Have

- Bring hands-on experience with HubSpot Marketing Hub, including workflows, segmentation, automation, campaigns, dashboards, and lead nurturing.
- Possess knowledge of fintech, financial services, digital identity verification, KYC, biometrics, digital onboarding, or other regulated industries.
- Demonstrate experience with B2B SaaS product launches, product positioning, demand generation, and the development of technical-commercial materials, product demonstrations, and use cases.
- Have familiarity with AI-powered marketing tools for content creation, research, and automation, along with experience supporting webinars, industry events, public relations, or enterprise customer communications.

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