Commercial Product Development Leads and oversees the Crop Protection (CP) portfolio for Fruits & Vegetables across the NORLA Cluster to maximize market performance, profitability, and long-term portfolio value. Develops and implements strategic plans aligned with business objectives, with a focus on technical and commercial product positioning, market penetration, portfolio optimization, and successful innovation launches. Analyzes market trends, customer needs, technical insights, regulatory requirements, and competitive landscapes to identify growth opportunities and strengthen the portfolio. Collaborates with cross-functional teams—including Marketing, Field Solutions, Agronomic Services, Regulatory, and customer-facing teams—to ensure aligned and effective execution of franchise and asset strategies. Builds strong relationships with internal and external stakeholders to support the development, launch, and sustainable growth of the Crop Protection portfolio.

Job Description
Purpose of the Position Lead the development and execution of the commercial and technical Value Proposition for the Crop Protection portfolio in Fruits & Vegetables across the NORLA Cluster. The role is responsible for designing and implementing a three-year plan to successfully launch and commercially position the Crop Protection portfolio in alignment with innovation timelines. Additionally, the position identifies market needs and opportunities across the cluster and supports commercial defense activities to strengthen the Fruits & Vegetables portfolio in all designated countries. Scope
• Geographic scope: NORLA Cluster – Northern Latin America
• Direct reports: None
• Managed sales: €175 million annual sales in Mexico in 2026
• Gross profit: 62%
• Launch portfolio value: €30 million over the next five years

Key Responsibilities
• Develop and continuously update a detailed Technical Value Proposition for the Crop Protection portfolio, integrating multiple data and information sources, including Field Solutions, regulatory information, customer insights, and technical influencers.
• Support assets from two to three years before launch through launch and post-launch phases,



ensuring a robust technical and commercial positioning strategy.
• Drive the technical component of the strategic pricing process for each asset in close collaboration with the Crop Protection Marketing team.
• Monitor and assess the Crop Protection portfolio from a technical perspective, identifying gaps, opportunities, and market needs to inform regional and integral marketing decisions for branded and licensed businesses.
• Transfer the detailed Technical and Commercial Value Proposition, as well as the introduction concept for each asset, to local Marketing teams and country technical experts.
• Ensure that local teams use the Value Proposition as a guide for technical-commercial positioning, launch preparation, and in-market execution.
• Lead and influence internal and external stakeholders to co-create integrated Crop Protection solutions that address customer and market needs.
• Coordinate and collaborate with Crop Protection stakeholders and decision-making forums across NORLA and LATAM.
• Work closely with and ensure strategic alignment between Asset Management, Agricultural Research and Innovation (ARI), Agronomic Services, Field Solutions, Regulatory, Marketing, and customer-facing teams.
• Support commercial defense activities to protect and strengthen the Fruits & Vegetables portfolio across designated countries.
• Monitor market, crop, regulatory, scientific, technological, political, and economic developments that may affect portfolio performance, launch readiness, or market access. Key Working Relationships Internal
• NORLA Crop Protection Mission Lead
• NORLA Asset Management Team
• LATAM Fruits & Vegetables Asset Manager
• Customer-facing units
• Field Solutions
• Agronomic Services
• Agricultural Research and Innovation (ARI)




• Regulatory Affairs
• Marketing
• Other Crop Protection Mission roles External
• Customers and growers
• Technical influencers
• External collaborators and partners
• Relevant industry and agricultural stakeholders Qualifications and Competencies Education
• University degree in Agronomy or a related field; equivalent extensive professional experience may be considered. Experience
• Minimum of 7–10 years of experience in the Crop Protection business.
• Demonstrated experience in agribusiness, Crop Protection portfolio management, and product positioning.
• Experience supporting innovation launches, technical-commercial value propositions, and portfolio lifecycle management.
• Strong understanding of crop-related political, economic, scientific, technological, and regulatory requirements.
• Experience working in a matrix organization, collaborating with local, regional, and cross-functional teams.
• Experience interfacing with internal partners and external collaborators across multiple countries or markets. Skills and Competencies
• Strong strategic thinking and portfolio-management capabilities.
• Ability to translate technical insights into differentiated commercial value propositions.
• High influencing skills and demonstrated customer centricity.
• Strong stakeholder-management and collaboration skills.
• Ability to actively engage internal partners and external collaborators to align strategies, analytics, and success measures.
• Learning agility and adaptability to evolving business and organizational requirements.
• Strong planning, communication, presentation, and interpersonal skills.
• Ability to manage priorities effectively in a complex, matrixed, regional environment.
• Availability to travel across countries within the NORLA region. Período de aplicación:20 Oct al 03 NovCódigo de referencia:893034 División:Crop Science

Ubicación:
Mexico : Ciudad de México : Ciudad de México Área funcional:Acceso al Mercado Grado de posición:VS 1.3 Tipo de empleo:Permanente Tiempo de trabajo:Indefinido
- Full Time

📌 Commercial Product Development (Ciudad de México)
🏢 Bayer
📍 Ciudad de México