21 oct
|
AI Digital
|
México
Digital Planning | Mid- Senior | Remote | LATAM
This role is open exclusively to candidates based in Latin America (LATAM). We are unable to consider applicants based outside this region.
AI Digital is an AI-native media consultancy and innovation partner powered by an Open Garden framework. Founded in 2018, our general team of 750 specialists connects clients to audiences through a unique blend of human expertise and advanced technology, delivering unbiased, AI-enhanced media solutions for brands and agencies. We partner with all major advertising platforms to deliver measurable results aligned with clients’ business objectives and brand KPIs.
What You'll Do
- Develop Media Plans: Turn campaign briefs into digital media strategies, recommending the right channels, formats, audiences, and budget allocation to achieve campaign objectives.
- Build Channel Strategies: Create media plans across digital channels, including programmatic display, online video, paid social, search, and other relevant formats.
- Support New Business Pitches: Develop media recommendations and contribute to proposals for prospective clients.
- Research Audiences and Markets: Analyze audience behavior, industry trends, and competitors to identify opportunities and inform media strategies.
- Present Your Recommendations: Explain your planning approach and channel choices, supporting your proposals with data and insights.
- Collaborate with Internal Teams:
Work closely with Growth and Customer Success teams to ensure media plans align with client objectives and can be implemented effectively.
What You Bring
Must-have
- 3 years of experience in digital media planning or media strategy within an advertising or digital marketing agency.
- Experience developing media plans based on campaign briefs, target audiences, objectives, and budgets.
- Understanding of digital advertising channels, including programmatic display, online video, paid social, and search.
- Familiarity with advertising platforms and technologies such as Google Ads, Meta Ads Manager, Display & Video 360 (DV360), or other programmatic DSPs.
- Strong analytical skills and the ability to use data and audience insights to support media recommendations.
- Good presentation and communication skills.
- Fluent English (B2 ).
Nice-to-have
- Experience preparing media plans for the US market.
- Experience contributing to new business pitches and RFPs.
- Knowledge of audience research tools and competitive analysis.
What You Get
- Competitive USD compensation that reflects your experience.
- Work from anywhere in LATAM: Fully remote work within eligible Latin American countries.
- 31 days of paid time off: 21 days of annual leave plus 10 days of sick leave.
- Learning and development: Access to learning resources and opportunities to grow your skills.
- Team activities: Virtual events and opportunities to connect with colleagues.
- A culture of trust and ownership: Open communication, collaboration, and a focus on results.
📌 Digital Media Planner (México)
🏢 AI Digital
📍 México