Why GM Financial?

GM Financial is the wholly owned captive finance subsidiary of General Motors and is headquartered in Fort Worth, U.S. We are a global provider of auto finance solutions, with operations in North America, South America, and the Asia Pacific region. Through our long-standing relationships with auto dealers, we offer attractive retail financing and lease programs to meet the needs of each customer. We also offer commercial lending products to dealers to help them finance and grow their businesses.

At GM Financial, our team members define and shape our culture — an environment that welcomes new ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work — we thrive.

Our Purpose: We pioneer the innovations that move and connect people to what matters.

This position will be posted until filled.

About the Role

Are you interested in building partnerships, managing and evolving GM Financial’s digital experiences to optimize technology and processes to improve our customer and dealer experiences? The Digital Product Management Team within IO Customer Experience is leading the way to provide value and remarkable service to our customers by creating seamless experiences across multiple channels and touchpoints to ensure the best business outcomes.

The Digital Product Manager is responsible for driving customer value through the establishment of a clear product vision, strategy and roadmap that aligns with customer needs, technology trends and GMF Strategy. The idóneo candidate is results driven and has expertise in developing and executing strategies that support digital product development aligning to the company’s vision and strategic goals. Key responsibilities focus on customer observation and understanding, understand data and analytics, developing relationships with multiple stakeholders, capturing, and representing GMF’s business needs both internally and with third parties, leveraging insights and trends to facilitate change and define the future for GMF Products, driving adequate governance around the lifecycle of a product including change and vendor management.

As a Digital Product Manager, you’ll support teams responsible for systems used by our distributed operational teams and all phases of the Customer Journey (Consider, Acquire & Serve), and partner closely with innovation and transformation initiatives to ensure proper prioritization and future-proofing capabilities, while driving value on day-to-day operations of your digital product.

In this role you will:

- Understand and evangelize the vision, strategic priorities and goals of the organization,



translating them into a roadmap of features and enhancements that provide remarkable customer experiences.
- Lead the high-level prioritization of initiatives, aligning experiences across channels and touchpoints to ensure the best business results.
- Plan, develop and implement strategy in partnership with IT & Data for strategic long-term roadmaps, through understanding the business and customer’s changing needs, including the changing financial, regulatory, compliance, operational-risk, and cybersecurity environment, along with the business processes that are/will be required to deliver trusted and reliable experiences.
- Communicate and collaborate effectively with GM Financial technology teams, strategic vendors, delivery partners, Architecture, Data Science, Design/UX, Analytics, and Customer Experience Management teams.
- Define plans that assess internal and external resource requirements, technology needs, interdependencies, and timelines. Contribute to the best roadmap definition to accommodate operational needs from an IO perspective, focusing on target operating models and operational efficiencies, resiliency and future transformation of Servicing.
- Support business requirement definition for all solutions within scope and interdependencies. Liaise with other functional / departmental managers to ensure there is full visibility of organizational developments, objectives, purposes, and achievements.
- Interface with business partners to create cohesive business processes and required digital solutions, enabling customer-facing channels, operational teams, and other products through reusable contract management and servicing capabilities.
- Strong understanding and experience with Design Thinking process, conducting user interviews, creating and evaluating prototypes.
- Strong understanding of Hypothesis Driven Development.
- Experience working with UX team members or be willing to take a first pass at designs.
- Drive the product roadmap and participate in end-to-end product life cycle development based on market research, analytics, and business requirements.
- Define the product strategy and lead the execution of a roadmap of features and experiences that exceed customer expectations and meet business objectives and key results (OKR’s)




- Engages with Product Managers and Product Owners for the correct execution of the Product Management routines and discipline.
- Manage product performance by defining and measuring Objectives & Key Results (OKRs), product analytics, operational processes, and systems to measure results.

What makes You an ideal candidate?

- Fluent in English
- Fluency in Spanish and/or Portuguese is desirable
- Experience working with operational teams, preferably large and distributed teams
- Strong leadership and stakeholder management skills, with proven ability to negotiate an influence across functions and regions.
- High adaptability to changing priorities, regulatory shifts, and market dynamics.
- Excellent communication and collaboration skills, fostering transparency and alignment.
- Commitment to ethical conduct, data integrity, and compliance with internal policies
- Proactive problem-solver with a bias for action and continuous improvement.
- Ability to navigate ambiguity and drive clarity in complex environments.
- Ability to dive into performance measurements with teams to help optimize and find key insights into performance.
- Ability to manage multiple initiatives simultaneously in a fast-paced environment
- Intellectual curiosity to learn and ask questions to find creative ways to answer complex questions with data
Strong business acumen, understanding of business models and market dynamic to guide product decisions

- Additional Knowledge and Skills

Working effectively within an AI enabled environment:

- Ability to use AI tools (e.g., Microsoft Copilot) to support daily work
- Skills in evaluating AI outputs for accuracy, compliance, and bias
- Experience integrating AI into workflows to improve efficiency or insights
- Familiarity with AI assisted research, summarization, and content generation
Understanding of responsible AI use, including ethics and data protection

- Work Experience & Education

- Experience as a Product Manager, Product Owner or working with Agile methodologies
- Experience and working knowledge of GM Financial Platforms and Digital Solutions.
- Bachelor’s degree

Mexico: Additional benefits include Medical Plans, Profit Sharing, Life Insurance, Savings Fund & Pension Plan and others.

GM Financial is an Equal Opportunity Employer. We do not discriminate against any applicant or employee based on race, color, age, gender, marital status, national origin, religion, sexual orientation, gender identity, gender expression, veteran status, disability, or any other that undermines human dignity and aims to nullify or impair people's rights and freedoms.

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📌 Senior Principal Digital Product Management (Monterrey)
🏢 Gm Financial
📍 Monterrey