Role Objective

AtlasBrands is seeking an autonomous, highly experienced Head of Multi-Channel Media Buying to operate as a self-directed "silo" and take complete end-to-end ownership of building and scaling all non-Meta paid acquisition channels across our portfolio of brands.

Because Google will drive the majority of our non-Meta ad spend, this role requires deep technical expertise in Google Ads (Search keyword bidding, Shopping, PMax, YouTube). Additionally, you will drive media buying across complementary scaling channels including TikTok, AppLovin, Snapchat, and other emerging platforms.

Stepping into a Meta-first environment, you will be responsible for setting up these platforms from ground zero (rather than inheriting already-scaling accounts), establishing account architecture, and executing bidding and optimization strategies without requiring hands-on oversight or managing a team.

Initially, you will analyze Meta Ad Manager data and collaborate with our Head of Performance Creative to repurpose top-performing Meta concepts across new channels.



As these non-Meta platforms reach scale, you will expand your strategy to create platform-native content tailored to maximize performance on each specific channel.

What You’ll Do

• Autonomous Multi-Channel Ownership: Lead end-to-end execution, campaign architecture, keyword bidding, and budget allocation across Google Ads (Search, Shopping, PMax, YouTube), TikTok Ads, AppLovin, Snapchat, and other emerging channels as a completely self-directed operator.
• Zero-to-One Platform Setup & Scaling: Build, launch, and scale non-Meta ad platforms completely from scratch ($0 to $10,000+/day in ad spend) across multiple portfolio brands without inheriting legacy setups or relying on existing scaling budgets.
• Feed & Technical Google Mastery: Own Google Merchant Center, product feed optimization, granular keyword strategies, bidding structures, and pixel/server-side tracking integrity.
• Cross-Platform Creative Workflo

📌 Head of Multi-Channel Media Buying (Ciudad de México)
🏢 AtlasBrands
📍 Ciudad de México