• 1. Translate brand objectives into integrated media and digital strategies
Define audience, channel, content and investment priorities based on brand JTBDs, ensuring a consistent and compelling brand presence across all consumer touchpoints.
• 2. Build social and content ecosystems that strengthen consumer connection
Develop social, content and influencer strategies that increase brand relevance, engagement and cultural connection with consumers.
• 3. Execute media investments with excellence and accountability
Ensure high-quality media deployment, strong agency management, timely activation and robust performance tracking across campaigns.
• 4. Maximize media effectiveness and ROI
Drive continuous optimization through testing, learning and performance measurement, ensuring investments generate the highest possible business impact.
• 5. Build future-ready digital marketing capabilities
Develop the talent, tools, partnerships and operating model required to establish world-class digital and content capabilities,
including the future evolution toward an in-house agency model.
Competencies (experiences/ Education):
• Advertising, media, content creation, digital production or agency ecosystem background, rather than a traditional FMCG/CPG marketing background.
• 10 years of experience in media strategy, media planning and digital marketing.
• Extensive expertise in digital media, content, social ecosystems & influencer
• Proven track record in media planning and media effectiveness
• Fluent English
Skills (Knowledge/ Capabilities):
Hard skills:
• Media strategy
• Media planning
• Digital ecosystem
• Social expertise
• Emerging digital formats
• Content creation
• Performance Marketing
Soft skills:
• Performance Obsession Relentlessly focuses on effectiveness, efficiency, measurement and ROI.
• Resilience to work in dynamic and changing environment.
• Critical thinking (strategic mindset).
• High drive.
• Influen
📌 Digital & Media Manager (Ciudad de México)
🏢 The Kraft Heinz
📍 Ciudad de México
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