Role Objective

AtlasBrands is looking for a Head of Performance Creative (Meta) to serve as the "CEO" of our primary acquisition channel. Because Meta represents 100% of our customer growth, you will take complete, end-to-end ownership of the channel and leading with an obsessive, direct-response creative strategy while cross-functionally overseeing media buying execution.

You are a world-class performance creative lead who stays deeply in the trenches, studying market trends and competitor ads to craft high-converting hooks and concepts. Your core objective is to build and scale a pod-based creative department that powers rapid revenue expansion while maintaining strict unit economics, total account stability, and proactive resolution of ad rejections and account risk across high-risk verticals (e.g., supplements). Operating as a strategic player-coach, you will transition current lead oversight, build custom tracking dashboards, and recruit an A-player team that executes with speed and autonomy.

What You’ll Do

• Channel Onboarding & Transition: Audit active ad accounts,



creative pipelines, and team members to deliver a clear execution plan. Fully assume Meta decision-making (budgets, launches, creative) and seamlessly transition the incumbent lead into a dedicated Creative Strategist role.
• Brand Scaling Systems: Execute staged growth targets for existing brands at first-rebill break-even or better. Establish a standardized launch protocol for new brands to reach scale rapidly while maintaining a near-perfect success rate.
• Retention & Margin Optimization: Shift brands from first-rebill break-even to first-purchase break-even as they mature, sustaining performance month-over-month. Proactively flag risks ahead of time with actionable recovery plans.
• Ad Rejection & Account Health Management: Rapidly troubleshoot and resolve ad rejections, policy flags, and disablements inherent to high-risk verticals (e.g., supplements). Set up and manage redundant account

📌 Head of Performance Creative (Ciudad de México)
🏢 AtlasBrands
📍 Ciudad de México