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Role purpose

Shape, execute and continuously optimize the regional digital communications ecosystem, connecting websites, social media, integrated campaigns, demand activation, digital content and live digital experiences. Translate business and Marketing & Communications priorities into consistent, innovative and measurable internal and external experiences that strengthen Siemens positioning, engage audiences and contribute to business impact.

Position in the organization

Part of the integrated Marketing & Communications organization, operating at the intersection of brand, content, digital experience, campaigns and demand. Collaborates with regional and business MC teams, Sales, global Digital Experience and Demand Center teams, subject-matter experts, agencies and production partners.

Key responsibilities

1. Digital ecosystem and website

- Orchestrate regional digital presence across corporate websites, landing pages and relevant touchpoints, within global platform governance.
- Coordinate content creation, localization, publication, maintenance and continuous optimization.
- Ensure consistent messaging, accessibility, discoverability, SEO and effective customer journeys.
- Coordinate with global Digital Experience teams and business stakeholders; monitor website engagement and conversion.

2. Social media ecosystem

- Coordinate regional social media strategy, governance, editorial calendar and channel activation.
- Develop, curate, publish and optimize organic content; coordinate paid amplification where applicable.
- Lead social listening, community monitoring, channel analytics and actionable performance improvements.
- Enable executive positioning, employee advocacy and employee digital activation.
- Ensure compliance with Siemens brand, social media and business conduct guidelines.

3. Integrated marketing campaigns

- Translate business, audience and vertical priorities into integrated digital campaign plans with objectives, audiences, assets, budgets, timelines and measurement.
- Connect general campaigns with regional and local opportunities and coordinate execution across website, social, email, paid media and digital events.
- Align MC, businesses, Sales and supporting teams while following campaign governance.
- Test new creative approaches and formats to improve relevance, reach and conversion.

4. Demand generation and lead management

- Support demand-generation programs linked to business and vertical priorities, connecting awareness with measurable conversion opportunities.
- Coordinate campaign architecture, lead capture, nurturing touchpoints and handover requirements with relevant partners.
- Partner with Sales and business MC teams to align digital activity with commercial priorities.
- Leverage global Demand Center capabilities and processes; contribute to attribution and funnel analysis where data is available.

5. Digital events, webinars and live production

- Own end-to-end planning, coordination, production and execution of regional webinars, live streams, virtual town halls and hybrid digital experiences for internal and external audiences.
- Lead technical and audiovisual production, coordinating streaming platforms, production tools, internal stakeholders and external suppliers.
- Manage run of show, speaker briefings, rehearsals, technical checks, live broadcasting, troubleshooting, recording and postproduction.
- Coordinate presentations, videos, motion graphics, virtual backgrounds and multimedia assets to ensure a high-quality, accessible and on-brand audience experience.
- Manage promotion,



registration, attendee communications, live engagement, follow-up activation and post-event content distribution.
- Integrate digital events into communications, employee engagement, campaign and demand-generation objectives as relevant.
- Manage production timelines, budgets, quality and vendor delivery; monitor registration, attendance, engagement, technical reliability and follow-up performance.
- Innovate and scale reusable digital event formats, workflows and recorded content across the region.

6. Content, digital storytelling and format innovation

- Translate strategic narratives and business priorities into compelling, channel-relevant content and digital storytelling.
- Coordinate development, localization, adaptation and reuse of assets, maintaining Siemens tone, visual identity and editorial quality.
- Identify, pilot and scale innovative formats such as short-form video, interactive content, multimedia storytelling, live content and personalized digital experiences.
- Explore AI-enabled tools responsibly for content creation, production, personalization and workflow efficiency, consistent with Siemens governance.
- Collaborate with Communications, Brand, business MC teams and agencies to scale global content with local relevance.

7. Analytics, performance and optimization

- Define and monitor KPIs across websites, social media, campaigns, content and digital events.
- Develop dashboards and concise performance reports covering audience insights, engagement, discoverability, conversion and campaign contribution.
- Translate data into concrete content, channel, format and journey optimization actions.
- Apply experimentation, A/B testing and a test-learn-optimize approach; evaluate and scale successful innovations.
- Support campaign attribution and demand measurement where data quality and access permit.

Qualifications and experience

- Bachelor's degree in Marketing, Communications, Digital Media, Business or a related discipline; equivalent relevant experience considered.
- Minimum five years of relevant professional experience, ideally six to eight years, in digital communications, digital marketing or integrated marketing, preferably in B2B, technology, industrial or multinational environments.
- Proven track record of planning, executing and optimizing integrated digital initiatives with measurable results in audience engagement, digital performance, campaign effectiveness or business impact.
- Demonstrated hands-on experience across social media, web content, campaigns, marketing automation, analytics and digital event production.
- Proven experience delivering webinars, live streams or hybrid productions, including technical preparation, audiovisual coordination, live execution and postproduction.
- Evidence of innovation in digital formats and data-driven improvements; ability to manage agencies, suppliers and concurrent workstreams.
- Professional fluency in English and Spanish, with strong writing, editing, presentation and stakeholder communication skills.

Required capabilities

- Digital communications strategy combined with strong hands-on execution and end-to-end ownership.
- Integrated campaign planning, project management and cross-functional stakeholder coordination.
- Social media publishing, listening, governance, executive activation and analytics.
- Website and content management fundamentals, SEO, accessibility and discoverability.
- Digital event production, live-streaming operations, audiovisual workflows and technical troubleshooting.
- Working knowledge of customer journeys,



demand generation and lead management.
- Digital analytics, dashboarding, experimentation and performance-based decision-making.
- Excellent editorial judgment, storytelling, innovation in formats and attention to detail.
- Responsible and practical use of AI-enabled content, production, analytics and marketing tools.

Preferred knowledge

- Working knowledge of Sprinklr (social publishing, listening and analytics), Oracle Eloqua (marketing automation and lead nurturing), Contentful (content management and publishing) and Amplify (employee advocacy and content amplification).
- Experience with paid media, CRM, campaign attribution, SEO, conversion tracking, A/B testing and marketing analytics.
- Familiarity with webinar and live-streaming platforms, audiovisual production tools, video editing and virtual or hybrid event technologies.
- Experience with interactive content, short-form video, live content, multimedia storytelling and emerging digital experiences.
- Knowledge of B2B account, vertical or partner marketing, global brand governance and shared-service models.
- Understanding of industrial technology markets and complex B2B solution-selling environments.

Key interfaces

Internal: Regional and business Marketing & Communications teams; Sales; business leaders; global Digital Experience and Demand Center teams; Brand, Communications, Events, Data and relevant functional experts.

External: Creative, media, digital, audiovisual production and event agencies; streaming and technology partners; selected suppliers.

Measures of success

- A balanced set of outcome and execution measures; annual targets to be agreed through the performance planning cycle.
- Quality, consistency, accessibility and relevance of the regional digital experience.
- Website engagement, content effectiveness, discoverability and conversion.
- Qualified social reach, meaningful engagement and channel performance.
- Campaign execution quality, engagement, conversion and contribution to demand objectives.
- Digital event registration, attendance, engagement, technical reliability, production quality and follow-up conversion where relevant.
- On-time delivery, budget discipline and effective management of production suppliers.
- Actionable analytics, timely reporting and demonstrated optimization improvements.
- Successful testing, implementation and scaling of innovative digital formats and reusable content.
- Effective stakeholder collaboration, platform adoption and compliance with Siemens governance.

Leadership behaviors

- Acts as an ecosystem orchestrator rather than a single-channel owner.
- Combines strategic judgment with hands-on execution, accountability and technical curiosity.
- Build trust across businesses, countries and global teams.
- Prioritizes audience relevance, measurable impact, experimentation and continuous improvement.
- Challenges fragmentation and connects brand, content, experience, campaigns, demand and measurement.
- Works with integrity, respect and adherence to Siemens standards.

Equal Employment Opportunity Statement

Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, protected veteran or military status, and other categories protected by federal, state or local law.

Job ID 526410 Posted since 19-Oct-2026 Organization Marketing & Communications Field of work Communications Company Siemens, S.A. de C.V. Experience level Mid-level Professional Job type Full-time Work mode Hybrid (Remote/Office) Employment type Permanent Any Siemens location in

- Ciudad de Mexico - Mexico
- Estado de Mexico - Mexico

📌 Digital Communications Ecosystem Professional (Ciudad de México)
🏢 Siemens
📍 Ciudad de México