WHO ARE WE?
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.As The Discovery and Conversion Company, our mission is to connect consumers with the world's leading brands through data-driven content and technology.Headquartered in South Florida with a remote-first team spanning over 15 countries, we've built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.WHY JOIN US?
At Launch Potato, you'll accelerate your career by owning outcomes, moving fast, and driving impact with a integral team of high-performers.MUST HAVE: Proven experience in digital marketing, performance marketing, or the leadgen industryBuilding adtech algorithms and supporting user acquisition or paid media modeling (highly desired)Strong modeling fundamentals: the ability to build effective models that drive business impactMulti-year,



hands-on experience building and deploying ML solutions in the AWS cloudHands-on experience across core technique areas: multi-armed bandit / reinforcement learning, recommendation and ranking systems (content-based, collaborative filtering, hybrid), funnel and monetization optimization, LTV modelingExpert Python and SQLEXPERIENCE: 5+ years in a hands-on, in-the-weeds applied data science role delivering measurable business impact.YOUR ROLEOwn the full data science engine for a priority vertical, from business problem to deployed model to live ROAS performance, driving measurable revenue and media efficiency.
This is a hands-on, in-the-weeds role: you are heavily immersed in the data and the modeling, framing the business problem directly with stakeholders, building and validating the model, handing the ML-engineering last mile to your ML engineering partner, and staying engaged through deployment, monitoring, and performance analysis.You will start focusing on Insurance and Advertiser Quality, with scope

📌 Lead Applied Scientist, Marketing (Xico)
🏢 Launch Potato
📍 Xico