Performance Marketing Manager (Paid Media & Growth Marketing) – Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Time Zones

About the Role
At Pavago, one of our clients is hiring a Performance Marketing Manager to lead paid acquisition strategy, campaign execution, and performance optimization across multiple digital advertising channels.

This is a hands-on, data-driven role where you’ll own the complete paid media lifecycle—from campaign planning and execution to optimization, reporting, and scaling. You’ll work closely with Marketing, Sales, and Creative teams to generate qualified leads, improve marketing efficiency, and drive measurable revenue growth.

If you’re passionate about performance marketing, thrive on experimentation, and make decisions based on data, this role is built for you.

What You’ll Own
Paid Media Strategy & Campaign Management

Build, launch, and optimize campaigns across:

Google Ads (Search, Display, YouTube, Performance Max)

Meta Ads (Facebook & Instagram)

LinkedIn Ads

TikTok Ads

Reddit Ads

X (Twitter) Ads

Develop full-funnel B2B lead generation strategies.

Own campaign architecture, audience targeting, conversion tracking, and budget allocation.

Write and test high-converting ad copy and campaign messaging.

Align paid campaigns with landing pages and marketing funnels.

Campaign Optimization & Growth

Monitor campaign performance daily and implement proactive optimizations.

Improve key performance metrics including:

Click-Through Rate (CTR)

Cost Per Click (CPC)

Cost Per Lead (CPL)

Cost Per Acquisition (CPA)

Return on Ad Spend (ROAS)

Conversion Rate (CVR)

Conduct structured A/B testing across:

Ad creatives

Headlines

Audiences

Bidding strategies

Landing pages

Identify and scale profitable acquisition channels.

Stay current with advertising platform updates, attribution changes, and privacy regulations.

Analytics, Attribution & Reporting

Track campaign performance using:

Google Analytics 4 (GA4)

Google Tag Manager (GTM)

Platform dashboards

Audit and troubleshoot:





Pixel implementations

Conversion tracking

Attribution models

UTM structures

Build performance reports highlighting:

Campaign insights

Trends

Optimization opportunities

Revenue impact

Translate marketing data into actionable business recommendations.

Funnel & Conversion Optimization

Analyze funnel performance and identify conversion bottlenecks.

Optimize landing pages to improve user experience and conversion rates.

Improve audience segmentation and retargeting strategies.

Focus on increasing lead quality while reducing acquisition costs.

Cross-Functional Collaboration

Partner with:

Marketing

Sales

Content

Design

Provide creative and messaging recommendations based on campaign performance.

Support broader growth marketing and demand generation initiatives.

What Makes You a Strong Fit

Data-driven with a strong analytical mindset.

Comfortable managing campaigns from strategy through execution.

Passionate about testing, optimization, and continuous improvement.

Strong understanding of customer acquisition funnels and attribution.

Excellent communicator who translates data into clear business insights.

Self-motivated and comfortable working independently in a remote environment.

Required Experience & Skills
Experience

3+ years of hands-on experience in Performance Marketing or Paid Media.

Proven success managing:

Google Ads

Meta Ads

LinkedIn Ads

Strong experience driving B2B lead generation and pipeline growth.

Technical Skills

Deep understanding of:

PPC strategy

Audience targeting

Retargeting

Funnel optimization

Attribution models

Advanced experience with:

Google Analytics 4 (GA4)





Google Tag Manager (GTM)

Conversion tracking implementation

Ability to independently:

Build campaigns

Launch tracking

Optimize performance

Report results

Strong ad copywriting and testing skills.

Nice-to-Have

Experience with:

HubSpot

Salesforce

Marketo

Experience managing:

Multiple client accounts

Large advertising budgets

Google Ads and Meta certifications.

Familiarity with:

Canva

Adobe Creative Suite

Conversion Rate Optimization (CRO) tools

What a Typical Day Looks Like

Review campaign dashboards and performance metrics.

Optimize bids, budgets, audiences, and creatives.

Launch new paid campaigns across multiple platforms.

Audit tracking and attribution accuracy.Analyze funnel performance and identify optimization opportunities.

Test new audiences, messaging, creatives, and landing pages.

Build reports and present actionable recommendations.

Collaborate with Marketing and Sales teams to improve campaign performance.

In short: You’ll own paid acquisition performance, optimize every stage of the marketing funnel, and continuously improve lead generation, efficiency, and revenue growth.

Key Metrics for Success (KPIs)

Click-Through Rate (CTR)

Cost Per Lead (CPL)

Cost Per Acquisition (CPA)

Return on Ad Spend (ROAS)

Conversion Rate (CVR)

Qualified lead and pipeline growth

Budget efficiency and campaign scalability

Why Join Us?

Own paid acquisition strategy across multiple digital channels.

Direct impact on lead generation and business growth.

High-performance, data-driven marketing environment.

Opportunity to work with modern advertising platforms and analytics tools.

Fully remote role with long-term career growth.

Opportunity to advance into:

Senior Performance Marketing Manager

Growth Marketing Lead

Head of Paid Media

Demand Generation ManagerVP of Growth

Interview Process

Spark Hire Intro Video (3–5 minutes)

Client Interview

Offer & Onboarding

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📌 Performance Marketing Manager (Colón)
🏢 Pavago
📍 Colón