Location: Mexico (CDMX or GDL hybrid / other remote)Wizeline, a global AI-native technology solutions provider, develops cutting-edge, AI-powered digital products and platforms.
We partner with clients to leverage data and AI, accelerating market entry and driving business transformation.
As a integral community of innovators, we foster a culture of growth, collaboration, and impact.
With the right people and the right ideas, there's no limit to what we can achieve.Sounds awesome, right?
Now, let's make sure you're a good fit for the role.Key ResponsibilitiesWork closely with Data Analytics, Data Science, and Product teams to identify and gather requirements for tracking on websites and mobile applicationsWork closely with developers and digital product owners to implement the event architecture and conduct necessary quality assurance checksResponsible for maintaining documentation from the Tracking Architecture team via ConfluenceWork on ad-hoc basis to implement additional tracking to support advertising and marketing journey tagsProvide general troubleshooting assistance for the analytics team as well as provide guidance for data integrity issuesWork with development teams to ensure analytics tracking QA during production cyclesPerform routine quality assurance checks to guarantee clean data for the Analytics teamMust-Have SkillsExperience with industry leading analytics tools (Google Analytics or Adobe Analytics)Experience with tag management systems, such as Google Tag Manager, AdobeDynamic Tag Management (DTM), etc.Knowledge of SQL and/or other querying language frameworksExperience with event streaming,



messaging between microservices, and data streaming and messaging services like Apache Kafka, Amazon Kinesis, or Segment,RudderstackUnderstanding of web metrics, KPIs and tracking variablesKnowledge of JavaScript, HTML, JavaScript Object Notation (JSON), and Document Object Model (DOM) manipulationExperience with front-end web or analytics development toolsExposure to Tag audit and session replay tools such as Tag inspector, Tealeaf, Fullstory, etc.Experience with marketing technology (Google Marketing Platform, Facebook Business Manager, etc.)Understanding of Data Management Platforms (DMP) such as Adobe, BlueKai, Google Ads Manager, etc.Understanding of Mobile SDK tools for reporting (i.E. Google Firebase)Understanding of ETL and ELT processesUnderstanding of Customer Data Platforms (CDP) and their usefulness (Segment Engage, Customer.IO)Nice-to-Have SkillsAI Tooling Proficiency: Leverage one or more AI tools to optimize and augment day-to-day work, including drafting, analysis, research, or process automation.
Provide recommendations on effective AI use and identify opportunities to streamline workflows.Experience with cloud computing services (AWS, GCP)Understanding of testing and optimization platforms (Adobe Target, Optimizely, etc.)Experience building data models in dbtExperience building config automation with TerraformWhat We OfferA High-Impact EnvironmentCommitment to Professional DevelopmentFlexible and Collaborative CultureGlobal OpportunitiesVibrant CommunityTotal RewardsSpecific benefits are determined by the employment type and location.
#J-*****-Ljbffr

📌 Marketing Operations Specialist (Jalisco)
🏢 Wizeline
📍 Jalisco