Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like Genentech, T-Mobile, Activision, and H&R; Block rely on us to simplify analytics and improve marketing performance.
We're a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution.
We are looking for a technical specialist who owns the performance of the Improvado website end to end: how it is found (SEO and GEO), how fast and healthy it is, and how well it converts visitors into pipeline. Because the website is our main product-facing marketing surface, you will also shape how the product is presented on it. In practice, the role covers part of what product marketing would otherwise do.
Technical SEO and GEO
Own the technical health of the site: crawlability, indexation, Core Web Vitals, page speed, structured data and schema, rendering, redirects, internal linking,



and site architecture.
Optimize the site for AI search (generative engine optimization): make Improvado understandable, citable, and recommended in ChatGPT, Perplexity, Google AI Overviews, and similar engines.
Continuously improve page performance, UX, templates, and key conversion paths (demo requests, sign-ups, high-intent pages).
Plan and run experiments (A/B tests, template and layout changes, messaging tests) and measure their impact on conversions and pipeline.
Work with engineering, design, and external contractors to ship improvements to the website stack (CMS, CDN, caching, tracking).
Own tracking quality: events, attribution, and data accuracy across GA4, Search Console, and related tools.
Analyze data to find growth opportunities, and report findings in clear, decision-ready form.
Use search demand, AI-visibility, and on-site behavior data to guide positioning, messaging, and la

📌 Especialista SEO (Ciudad de México)
🏢 Improvado
📍 Ciudad de México