Company Overview:
Our client is a small, founder-led consumer brand based in Austin, TX, that makes a regulated nicotine product (tobacco-free pouches) and sells it direct-to-consumer in the UK. Because Meta, Google, and TikTok all prohibit nicotine advertising, there is no ad budget this company can spend to buy growth — every channel that's left (search, owned email and SMS, subscription retention, referral, retail and trade, athlete and podcast partnerships, field sampling) has to be built and wired together by hand. This is a hands-on marketing generalist role for someone who likes building things, not just planning them. No health, quit-smoking, or performance claims. All marketing stays 18+ and UK-only. No paid social or paid search. Build and run outreach to retailers and partners: finding the right contacts, writing the emails, and tracking what works
Own email and SMS, subscription retention (win-back and pause offers), referral programs, and search/content
Create marketing visuals with AI tools, using the brand's existing look and feel




Track results from the company's own order and subscription data, and flag anything that looks off
Hands-on experience using Claude Code (or a similar AI coding tool) to build something real that's still in use today. 3+ years in marketing. Many great fits started in a coordinator role and taught themselves to pull data or set up tools instead of waiting on someone else
~ Experience running cold email outreach yourself, using a tool like Apollo plus an email sequencing tool
~ Comfort working with spreadsheets and data; SQL is a plus, and getting there with help is fine
~ Some scripting in Python or JavaScript, or experience directing AI to write it for you
~ A good marketing eye and clear, simple writing
Experience with tools like Apollo, n8n, SQL databases, SEO tools, or AI image tools
Marketing experience in a regulated industry (alcohol, supplements, pharma, gambling, etc.)
Based in Austin, TX, or remote with 9–5 CT overl

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