Performance Marketing Manager (Paid Media & Growth Marketing) – Remote Position Type: Full-Time, Remote
Working Hours: U. S. Time Zones About the Role
At Pavago, one of our clients is hiring a Performance Marketing Manager to lead paid acquisition strategy, campaign execution, and performance optimization across multiple digital advertising channels.
This is a hands-on, data-driven role where you’ll own the complete paid media lifecycle—from campaign planning and execution to optimization, reporting, and scaling. You’ll work closely with Marketing, Sales, and Creative teams to generate qualified leads, improve marketing efficiency, and drive measurable revenue growth.
If you’re passionate about performance marketing, thrive on experimentation, and make decisions based on data, this role is built for you.
What You’ll Own Paid Media Strategy & Campaign Management Build, launch, and optimize campaigns across: Google Ads (Search, Display, You Tube, Performance Max) Meta Ads (Facebook & Instagram) Linked In Ads Tik Tok Ads Reddit Ads X (Twitter)



Ads Develop full-funnel B2 B lead generation strategies. Own campaign architecture, audience targeting, conversion tracking, and budget allocation. Write and test high-converting ad copy and campaign messaging. Align paid campaigns with landing pages and marketing funnels. Campaign Optimization & Growth Monitor campaign performance daily and implement proactive optimizations. Improve key performance metrics including: Click-Through Rate (CTR) Cost Per Click (CPC) Cost Per Lead (CPL) Cost Per Acquisition (CPA) Return on Ad Spend (ROAS) Conversion Rate (CVR) Conduct structured A/B testing across: Ad creatives Headlines Audiences Bidding strategies Landing pages Identify and scale profitable acquisition channels. Stay current with advertising platform updates, attribution changes, and privacy regulations. Analytics, Attribution & Reporting Track campaign performance using: Google Analytics 4 (GA4) Google Tag Manager (GTM) Platform d

📌 Performance marketing manager (México)
🏢 Pavago
📍 México