LocationOnsite in Monterrey, Mexico or Hybrid from other regions with frequent travel to Monterrey officeAbout the Hiring CompanyWe are looking for a strategic and hands-on Head/ Director of Marketing to lead all customer acquisition efforts in Mexico/ LATAM markets and drive scalable, profitable growth.As Head/ Director of Marketing, you will own the full strategic marketing across paid media, affiliates, partnerships, and emerging growth channels.
You will be responsible for driving first-time depositors (FTDs) and maximizing LTV, acquisition, retention, etc.This is a high-impact leadership role requiring deep knowledge of the Mexican & LATAM digital landscape, regulatory nuances, and player behavior within sportsbook and online casino.Job Responsibilities- Develop and execute a multi-channel acquisition and overall marketing strategy tailored to the Mexican market- Own acquisition forecasting, budget allocation and performance targets- Build and lead a high-performing acquisition team (paid media, affiliates, media buying, performance analytics)- Partner closely with CRM, Product, BI, Compliance,



and Creative teams to align growth initiatives- Oversee paid acquisition channels including Meta, Google, TikTok, programmatic etc- Continuously optimize campaigns to improve conversion rates- Implement rigorous A/B testing frameworks across creatives, landing pages, offers, and targeting- Lead affiliate program strategy & build relationships with key Mexican affiliates, media houses, tipsters, influencers & other strategic partnerships.The Successful Candidate- 5+ years in iGaming, preferably Sports-focused in Mexico or LATAM markets, with a holistic view and approach on overall marketing strategies- Proven experience scaling acquisition in Mexico or LATAM markets- Strong track record managing monthly marketing budgets- Data-driven decision-maker with strong commercial acumen- Deep knowledge of Mexican digital advertising landscape and Mexican culture.
- Strong negotiation and partner management skills- Advanced understanding of funnel optimization and player economics- Fluent in Spanish and English#J-*****-Ljbffr

📌 Head / Director Of Marketing – Igaming – Onsite Or Hybrid, Mexico (Monterrey)
🏢 Smartconsulting.Net
📍 Monterrey