DescriptionFacebook Ads Specialist – B2B Performance Marketing | RemotePosition Type: Full-Time, Remote Location: Philippines, Pakistan, or Latin America Working Hours: U.S. Client Business Hours / Required Time-Zone OverlapAbout the RoleWe're hiring a Facebook Ads Specialist to own and optimize high-budget B2B campaigns across Meta.You'll manage approximately $4,000/day in ad spend, taking ownership of targeting, creative testing, budget pacing, lead generation, and overall campaign performance.This role is idóneo for someone who treats an ad account like a business—monitoring performance closely, making fast data-driven decisions, and proactively improving results.What You'll DoOwn end-to-end Facebook/Meta Ads strategy for B2B campaignsManage and optimize approximately $4,000/day in ad spendBuild and test custom, lookalike, and interest-based audiencesDevelop targeting strategies for B2B decision-makersBrief creative teams on new concepts, messaging, and testing opportunitiesRun structured A/B and multivariate testsMonitor daily budget pacing and reallocate spend based on performanceTrack CPL, CPA, MQL volume, and pipeline contributionIdentify creative fatigue and underperforming campaigns quicklyAlign targeting and messaging with ICPs, sales funnels,



and lead qualification criteriaProvide clear performance updates and recommendations to leadershipRequirementsProven hands-on experience managing high-budget Facebook Ads campaignsExperience managing $1,000+/day in ad spend strongly preferredStrong experience with B2B Meta advertising and lead generationAdvanced proficiency in Meta Ads ManagerExperience with:Instant FormsMeta PixelConversion API (CAPI)Off-platform conversion trackingAutomated rulesStrong understanding of CPL, CPA, MQLs, ROAS, and pipeline performanceExperience using CRM or marketing automation tools to evaluate downstream lead qualityStrong analytical and optimization skillsFluent English with strong written communicationWhat Makes You a Strong FitYou take full ownership of performance, make decisions based on data, and don't wait for someone else to identify problems.You're proactive, comfortable managing significant daily spend, and genuinely interested in understanding B2B buyer behavior and what drives qualified conversions.What Success Looks LikeEfficient CPL and CPAConsistent generation of qualified B2B leadsStrong MQL volume and pipeline contributionAccurate daily budget pacingContinuous improvement through structured testingFast identification of performance issues and creative fatigueInterview ProcessInitial Screening CallSpark Hire Video InterviewRecruiter InterviewClient InterviewOffer & OnboardingApply NowIf you have proven experience managing high-spend B2B Meta campaigns and know how to turn paid media budgets into qualified leads and pipeline, we'd love to hear from you.
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📌 Facebook Ads SpecialistB Performance Marketing (México)
🏢 Pavago
📍 México