May perform any or all of the following duties:
- Brand Strategy & Franchisee Governance
- Partners with Mexico and LATAM franchisees on brand strategy, local culinary innovation, and marketing calendar planning, ensuring plans align with brand direction and business priorities.
- Reviews and approves franchisee-created marketing calendars and campaign plans, tracking adherence to approved plans and escalating gaps or non-compliance to the Snr Director Marketing, Americas.
- Leads regular business reviews and touch bases with franchisees to assess performance, marketing ROI, and alignment with brand strategy.
- Helps ensure adequate marketing investment across franchisees, recommending and influencing marketing budget allocation and media investment split to maximize impact and ROI. Will also run post-campaign analysis to influence future media mix plans.
- Produces franchisee marketing compliance and performance reporting for the Snr Director Marketing, Americas & Country Director, summarizing calendar adherence, campaign activation, and outstanding gaps.




- Creative & Brand Standards Approval
- Acts as the brand’s primary point of contact for Mexico & LATAM franchisees and their creative and social media agencies, reviewing and approving all creative output for compliance with brand standards and guidelines.
- Guides merchandising direction through competitive benchmarking and best-practice sharing, and briefs/approves new product photography needed for the region in partnership with Culinary Innovation and Brand teams. Conducts regular merchandising compliance via regular restaurant visits.
- Supports the localization and rollout of general brand assets and campaign toolkits for the Mexico and LATAM markets, ensuring adherence to global brand standards while remaining culturally relevant.
- Performance, Innovation & Global Brand Support
- Monitors and reports on campaign performance, drawing out insights and recommending optimizations to franchisees and internal st

📌 International Marketing Manager (México)
🏢 Hardee's
📍 México