Job Description

Website & Digital Marketing

Website Strategy & Guest Journey
- Own Etéreo’s website content strategy, copy, imagery and positioning, ensuring the resort’s distinctive value proposition is clearly and consistently communicated.
- Lead ongoing updates across accommodations, culinary, wellbeing, experiences, weddings, offers and events, keeping content accurate, current and aligned with brand standards.
- Review and improve the digital guest journey across mobile and desktop, including navigation, content structure, calls to action and the path to booking.
- Regularly audit the booking engine for accuracy, usability, offer consistency and booking friction, coordinating improvements with Revenue Management, Home Office and digital partners.
- Develop and optimize dedicated landing pages for commercial campaigns, seasonal programming, signature experiences, partnerships and priority business segments.
- Lead search engine optimization (SEO), answer engine optimization (AEO) and generative engine optimization (GEO)



content initiatives with Home Office teams and agencies.
- Strengthen visibility and accurate brand representation across search engines and AI-powered discovery platforms, including large language models (LLMs), through clear property information, FAQs, destination content and experience descriptions.
- Monitor website engagement, traffic sources and booking behavior, translating insights into recommendations that improve the guest journey and support direct bookings.

Paid Media & Integrated Campaigns
- Serve as the primary contact for the paid digital marketing agency, ensuring strategies, budgets and campaign execution align with Etéreo’s marketing goals and commercial priorities.
- Lead the planning and coordination of paid media, paid social, organic social and email campaigns based on seasonality, demand, need periods, priority markets and offers.
- Partner with Sales, Revenue Management and the Area Director of Marketing to translate b

📌 Marketing Manager (Solidaridad)
🏢 Etereo
📍 Solidaridad