About Us

Jetour & Soueast Motors Mexico is a fast-growing automotive brand committed to building a user-centric presence in the Central and South American markets. As part of our expansion and new corporate office opening, we are looking for a professional and service-oriented Receptionist to be the face of our organization.

Purpose

Plan, coordinate, and execute the brand’s BTL, events, PR, and experiential marketing initiatives, ensuring high-quality execution and consistency with the brand’s positioning and commercial objectives.

The Marketing Coordinator will be responsible for the end-to-end coordination of brand events and product launches, management of PR and event agencies, media and KOL vehicle loans, press activities, and coordination of the agency responsible for the Marketing Vehicle Pool.

The position will work closely with Product, Sales, Dealer Network, PR, and external partners to maximize brand exposure, product awareness, media coverage, and customer engagement.

Position Tasks and Responsibilities

BTL, Brand Events & Product Launches

- Develop and execute the annual BTL and experiential marketing plan.
- Plan and coordinate product launches, media events, ride & drives, brand experiences, dealer events, activations, and special events.
- Develop comprehensive event briefs including objectives, target audience, key messages, experience concept, agenda, logistics, production requirements, KPIs, and budget.
- Coordinate event agencies, production companies, venues, suppliers, audiovisual teams, catering, transportation, and other partners.
- Manage events from initial briefing and agency pitching through production, execution, and post-event evaluation.
- Coordinate vehicle logistics and product displays for events and activations.
- Ensure all event executions comply with brand identity, positioning, and quality standards.
- Develop contingency plans and oversee on-site event execution.
- Manage event budgets, quotations, purchase orders, and supplier follow-up.
- Prepare post-event reports including attendance, media exposure, content generated, results, learnings, and KPIs.

PR Agency Management

- Manage the day-to-day relationship with the brand’s PR agency.
- Develop and communicate PR priorities, product information, launches, corporate news, and key brand messages.




- Coordinate PR calendars and ensure alignment with the overall Marketing Plan.
- Review and approve press releases, media invitations, press kits, talking points, Q&As;, fact sheets, and other PR materials.
- Ensure accuracy and consistency of all product specifications and corporate information communicated externally.
- Monitor PR deliverables, media coverage, earned media results, and agency KPIs.
- Coordinate press conferences, media interviews, roundtables, and other PR activities.
- Support corporate and product communication initiatives as required.

Media & KOL Management

- Coordinate vehicle loans for automotive media, journalists, content creators, influencers, and KOLs.
- Manage the vehicle loan calendar according to communication priorities and product launches.
- Coordinate vehicle delivery and return logistics, documentation, availability, and condition.
- Work with the PR agency to strategically select media and KOL profiles based on campaign objectives and target audiences.
- Coordinate product reviews, test drives, comparisons, content collaborations, and media experiences.
- Track content publication and results generated from vehicle loans.
- Maintain an updated database of relevant media, journalists, influencers, and KOLs.
- Identify new media and content opportunities to increase brand and product exposure.
- Marketing Vehicle Pool Management Marketing Vehicle Pool.
- Ensure availability, proper maintenance, cleanliness, documentation, insurance, and overall
- Coordinate and supervise the agency responsible for the
- condition of marketing vehicles.
- Manage vehicle allocation according to PR, KOL, event, photoshoot, content production, and internal requirements.
- Maintain visibility of vehicle location, usage, mileage, availability, and scheduled activities.
- Coordinate vehicle preparation and branding when required.
- Ensure efficient utilization of the fleet and minimize vehicle downtime.
- Monitor the agency’s service levels and compliance with established processes and KPIs.





Content Production & Brand Assets

- Coordinate vehicles and logistics required for photoshoots and video productions.
- Support the development of local content for product launches, PR activities, events, and digital channels.
- Review event-related creative materials and ensure compliance with brand guidelines.
- Coordinate with creative and digital teams to ensure content generated during events is properly leveraged across communication channels.
- Organize and maintain event, PR, photography, and video assets for future brand use.

Budget, Suppliers & Agency Management

- Manage assigned BTL, PR, event, and production budgets.
- Request and evaluate quotations and agency proposals.
- Coordinate supplier negotiations together with the appropriate internal areas.
- Monitor agency scopes of work, deliverables, timelines, and service quality.
- Ensure proper documentation, invoicing, and budget tracking.
- Identify opportunities to improve cost efficiency without compromising execution quality.

Reporting & Performance

- Define and monitor KPIs for events, PR activities, media loans, and BTL initiatives.
- Track metrics such as attendance, media coverage, earned media value, reach, impressions, content generated, engagement, KOL performance, and vehicle utilization.
- Prepare post-event and monthly performance reports.
- Document key learnings and recommendations to improve future activations and launches.
- Monitor competitor events, launches, PR strategies, and experiential marketing activities to identify trends and best practices.

Knowledge of:

- BTL & Experiential Marketing
- Event Planning & Production
- Automotive Product Launches
- Public Relations & Media Relations
- Influencer / KOL Marketing
- Automotive Media & Content Ecosystem

Experience / Education:

- Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, Event Management, or a related field.
- 3–5 years of experience in BTL Marketing, Events, Public Relations, Brand Marketing, or similar roles. Previous experience in the automotive industry and/or managing automotive launches, media events, and vehicle fleets is highly desirable.
- Intermediate to Advanced English.
- Microsoft Excel, PowerPoint, project management tools, budget tracking tools, and PR/media monitoring platforms.

📌 BTL, Events & PR Coordinator (Cuajimalpa de Morelos)
🏢 Jetour Soueast México
📍 Cuajimalpa de Morelos