media manager

department: corporate marketing

employment type: full time

location: mexico

description

we are looking for a media manager to join our marketing team and take ownership of media planning and execution across mexico and central america .

the role will have a strong focus on upper- and mid-funnel media , developing solutions that build brand awareness, consideration, and ultimately contribute to business growth. You will work across both online and offline media channels , identifying the right media mix to effectively reach our audiences across the region.

this is a hands-on role for someone who can independently manage the full media process — from translating marketing objectives into media strategies and plans to campaign execution, optimization, performance analysis and recommendations.

key responsibilities

- own end-to-end media planning and buying for mexico and central america , in line with regional business and marketing priorities.
- develop upper- and mid-funnel media strategies aimed at driving reach, awareness, consideration and business impact.
- translate marketing briefs and business objectives into effective cross-channel media plans .
- define the optimal media mix across online and offline channels , based on campaign objectives, audience, market specifics and available budget.
- independently manage media projects from initial planning through campaign launch, optimization and post-campaign analysis.
- coordinate campaign execution with media agencies, platforms, vendors and internal marketing teams across the region.
- monitor campaign performance and proactively identify opportunities for optimization.




- evaluate both media and business results , turning data into actionable insights and recommendations.
- prepare clear campaign reports and presentations, explaining not only what happened, but why it happened and what we should do next .
- build and maintain strong relationships with media agencies, publishers, platforms and other external partners.
- identify relevant new media formats, channels and innovations and recommend opportunities for testing.
- support influencer marketing initiatives and evaluate relevant activation formats as part of the broader media mix.

skills, knowledge & expertise

- 5+ years of experience in media planning, media buying, advertising or a related field.
- strong experience with upper- and mid-funnel media campaigns , including brand awareness and consideration objectives.
- experience working across mexico and/or central american markets is highly desirable.
- ability to independently manage the full media planning process , rather than relying entirely on an agency.
- strong understanding of both digital and offline media channels , including their role across different stages of the marketing funnel.




- ability to select the right channels and formats depending on the marketing objective and target audience.
- hands-on experience with media analytics, planning and reporting tools.
- strong understanding of media measurement and core and proxy kpis for different channels and funnel stages.
- experience in campaign tracking, optimization and post-campaign analysis.
- strong analytical skills and ability to connect media performance with business outcomes .
- ability to turn data into insights, hypotheses and concrete recommendations.
- understanding of influencer marketing and its role within the broader media ecosystem.
- strong presentation and storytelling skills — ability to turn complex information into simple, convincing recommendations.
- confidence working with multiple stakeholders and external partners across different markets.
- curiosity about advertising trends, emerging platforms, new formats and media innovation.

job benefits

- help us challenge injustice by creating fair choices for millions of people across 48 countries.
- develop your professional skills with access to mentoring, career consulting, and learning programs.
- collaborate with teams around the world and gain international experience through our general talent exchange program.
- engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- work alongside people who take initiative, speak openly, and challenge themselves to grow.
- improve your language skills through co-financed courses and internal speaking clubs.

final benefits may vary depending on the location.

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📌 Media manager (México)
🏢 inDrive
📍 México