Marketing Customer Experience Specialist (Cuajimalpa de Morelos)

Marketing Customer Experience Specialist (Cuajimalpa de Morelos)

18 oct
|
Jetour Soueast México
|
Cuajimalpa de Morelos

18 oct

Jetour Soueast México

Cuajimalpa de Morelos

About Us

Jetour & Soueast Motors Mexico is a fast-growing automotive brand committed to building a user-centric presence in the Central and South American markets. As part of our expansion and new corporate office opening, we are looking for a professional and service-oriented Receptionist to be the face of our organization.

Purpose The Customer Experience Specialist will be responsible for developing and executing customer engagement, loyalty, and ownership experience strategies that strengthen the relationship between our brands, customers, and dealer network.

This role will focus on transforming vehicle ownership into a long-term brand experience by creating loyalty programs, developing an Owners Club , designing exclusive customer experiences, and ensuring consistent execution across the dealer network.

Working closely with Marketing, Sales, Aftersales, CRM, and Dealers, the Customer Experience Specialist will help increase customer satisfaction, engagement, retention, advocacy, and ultimately repurchase and recommendation.

Position Tasks and Responsibilities

Customer Loyalty & Engagement

- Develop and execute customer loyalty and retention strategies throughout the vehicle ownership lifecycle.
- Design initiatives to strengthen emotional connection and long-term engagement between customers and the brands.
- Develop customer recognition, rewards, referral, and loyalty programs.
- Identify opportunities to increase customer retention, repurchase intention, and brand advocacy.
- Create engagement strategies for key ownership milestones such as vehicle delivery, anniversaries, maintenance milestones, and new product launches.

Owners Club Development

- Develop, launch, and manage an official Owners Club for our vehicle brands.
- Define the club's value proposition, membership benefits, communication strategy, experiences, and engagement calendar.
- Build exclusive benefits through partnerships, events, content, and brand experiences.




- Create initiatives that encourage interaction and community among owners.
- Develop programs to identify and activate highly engaged customers as Brand Ambassadors.

Customer Experiences & Events

- Design and coordinate exclusive experiences for customers, including:
- Driving experiences and road trips
- Off-road experiences
- Lifestyle events
- Product previews and launches
- Owner gatherings
- Family experiences
- Brand-sponsored events
- VIP experiences and special access
- Develop an annual Customer Experience Calendar aligned with Marketing and Sales priorities.
- Coordinate customer activations through the dealer network and ensure consistent brand standards.
- Work with agencies, suppliers, partners, and dealers to execute customer events and experiences.

Dealer Network Customer Experience

- Develop programs and guidelines that enable dealers to deliver consistent and differentiated customer experiences.
- Create Customer Experience Toolkits for dealers, including activation concepts, communication materials, event guidelines, and best practices.
- Support dealers in developing local customer communities and owner events.
- Monitor dealer implementation of customer experience initiatives and identify improvement opportunities.
- Share best practices across the dealer network.
- Support initiatives to enhance key customer touchpoints, including showroom visits, test drives, vehicle delivery, aftersales interactions, and loyalty activities.

CRM & Customer Journey

- Work with CRM, Sales, Aftersales, and Marketing teams to map and continuously improve the Customer Journey.




- Develop customer communication strategies based on ownership stage and customer behavior.
- Support customer segmentation to create more relevant and personalized experiences.
- Identify opportunities to automate communications and engagement throughout the ownership lifecycle.
- Collaborate with CRM teams to maintain customer databases and improve customer activation and engagement.

Voice of the Customer

- Collect and analyze customer feedback from surveys, dealers, events, social media, CRM, and other customer touchpoints.
- Identify recurring pain points and opportunities to improve the ownership experience.
- Coordinate improvement initiatives with the appropriate internal departments.
- Develop regular Customer Experience reports highlighting customer insights, trends, opportunities, and recommended actions.

Marketing & Communications

- Work closely with the Marketing team to develop communication strategies for owners and loyalty initiatives.
- Create content and communication plans for Owners Club members.
- Support email marketing, CRM campaigns, newsletters, social communities, and customer communications.
- Identify opportunities to transform satisfied customers into organic brand advocates and user-generated content creators.

Experience / Education:

- Bachelor’s degree in Business Administration, Marketing, Industrial Engineering, Economics, or related field.
- Experience in the automotive industry is highly desirable, premium retail, hospitality, lifestyle, luxury, or consumer experience industries.
- 3–5 years of experience in Customer Experience, CRM, Loyalty, Marketing, Events, Retail Marketing, or related areas.
- Proven experience managing relationships with dealership shareholders, directors, and managers.
- Experience coordinating projects with multiple stakeholders and external suppliers.
- Previous experience working with dealer, franchise, or retail networks is a plus.

📌 Marketing Customer Experience Specialist (Cuajimalpa de Morelos)
🏢 Jetour Soueast México
📍 Cuajimalpa de Morelos

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