The Commercial Advanced Technology Solutions Manager is responsible for driving profitable growth, market expansion, and strategic customer engagement for the Advanced Technology Solutions (ATS) portfolio across Mexico. This role serves as the primary commercial interface between customers, channel partners, system integrators, OEMs, and internal stakeholders to identify opportunities, develop business strategies, and expand adoption of ATS solutions. The position combines business development, strategic account management, market intelligence, channel leadership, commercial negotiations, and sales strategy execution to accelerate growth throughout the entire customer lifecycle. Key industries include agricultural equipment, construction equipment, automotive, metal fabrication, heavy manufacturing, and cladding. The Commercial Advanced Technology Solutions Manager works closely with major end users, partners, regional sales teams, product management, and the Technical ATS Manager to develop market opportunities, build a strong project pipeline, secure strategic business, and maximize customer value through innovative automation and digital manufacturing solutions. The Commercial ATS Manager Mexico reports to the VP ATS NAM. Primary Responsibilities Business Development & Market Growth Develop and execute commercial growth strategies for the ATS portfolio throughout Mexico. Identify, qualify, and develop new business opportunities within targeted industries and strategic accounts. Build and maintain a robust pipeline of automation, robotics, and digital manufacturing opportunities. Drive market penetration and expansion through direct engagement with customers, distributors, channel partners, and system integrators. Develop territory and account growth plans aligned with regional and general ATS objectives. Identify emerging market trends, competitive developments, and growth opportunities to support business planning. Strategic Account Management Develop strong executive-level relationships with key customers, OEMs, and strategic partners. Establish long-term account strategies focused on customer growth, retention,



and business expansion. Lead commercial discussions regarding solution value, return on investment, productivity gains, and business outcomes. Conduct regular business reviews with strategic customers to identify future opportunities and strengthen partnerships. Support customer investment planning and technology roadmaps. Ensure high levels of customer satisfaction and long-term customer loyalty. Solution Sales & Opportunity Management Lead commercial qualification and opportunity development activities. Collaborate with the Technical ATS Manager to align customer business objectives with technical solutions. Coordinate proposal development, value proposition creation, pricing strategies, and commercial negotiations. Prepare and deliver executive presentations, business cases, and solution recommendations. Manage opportunities through CRM processes and maintain accurate forecasting. Drive achievement of booking, revenue, and profitability targets. Develop and manage relationships with distributors, system integrators, technology partners, and strategic alliances. Identify and onboard new partners capable of supporting ATS growth initiatives. Establish joint business plans with key partners to drive pipeline generation and project execution. Support partner training and sales enablement activities. Monitor partner performance and identify opportunities for continuous improvement. Foster collaboration between internal sales teams and external partner organizations. Commercial Leadership & Cross-Functional Collaboration Partner closely with the Technical ATS Manager to ensure a seamless customer experience from opportunity identification through implementation and lifecycle support. Collaborate with product management, engineering, service,



finance, and regional leadership teams to support business objectives. Participate in strategic account reviews, growth planning, and annual business planning processes. Advocate for customer needs and market requirements within the broader ATS organization. Support prioritization of strategic projects and growth initiatives. Lead special commercial programs and business development initiatives as assigned. Forecasting, Reporting & Performance Management Maintain accurate opportunity tracking, forecasting, and pipeline visibility within CRM systems. Analyze business performance metrics and market trends to identify growth opportunities and corrective actions. Develop sales forecasts, account plans, and growth projections. Monitor achievement of bookings, revenue, margin, and strategic growth objectives. Provide regular business updates and market intelligence to regional leadership. Support annual budgeting and commercial planning activities. Qualifications Bachelor's degree in Business, Engineering, Industrial Technology, Manufacturing, Marketing, or a related field. Minimum of 5 years of experience in industrial sales, business development, automation, robotics, manufacturing technology, or related industries. Proven track record of developing and closing complex capital equipment, automation, or technology-based solutions. Experience working with OEMs, manufacturing customers, system integrators, distributors, and channel partners. Strong understanding of industrial automation, robotics, digital manufacturing, and Industry 4.0 technologies. Experience building strategic customer relationships and managing key accounts. Demonstrated ability to manage long sales cycles and complex commercial negotiations. Strong financial and business acumen, including ROI analysis and value-based selling. Proficiency with Microsoft Office Suite, Dynamics CRM, Power BI, and sales management tools. Excellent communication, presentation, negotiation, and influencing skills. English and Spanish language proficiency required. #J-18808-Ljbffr

📌 Commercial advanced technology solutions manager (Ejido de la Finca)
🏢 Esab
📍 Ejido de la Finca