Marketing & Public Relations Specialist | American Company | Tijuana, B.C., MexicoLocation: Tijuana, Baja California, Mexico.
Onsite, with occasional travel to the US for events (not remote, not located in the United States).
Company: National Automobile Club (NAC), an American company.About the RoleThis position is based onsite in Tijuana, B.C., Mexico, with active representation at industry events and forums in the US and Mexico.
We are looking for a Marketing & Public Relations Specialist focused on two priorities: building strategic relationships that position NAC in the market, and generating qualified leads through events, digital campaigns, and brand activations.If you have public relations experience, know how to generate leads, represent brands with confidence in executive settings, and are fully bilingual, this role is for you.What You Will DoBuild and maintain relationships with prospects, media, strategic partners, and key accounts in the US, Mexico, and LATAMRepresent the NAC brand at events, trade shows, expos, and industry forums, including booth coordination, collateral, and post-event follow-upGenerate qualified leads through event activations, digital campaigns, and direct outreachPlan and execute email marketing and social media campaigns focused on lead captureDevelop and maintain communication and sales materials: presentations, one-pagers, press releases, and bilingual contentReport lead capture, brand reach,



and campaign performance to the DirectorRequirements (in order of importance)Bilingual English-Spanish, advanced spoken and written in both languages.
This is mandatory.Valid US visa.
Required for travel to events and to NAC's offices in the US.Ability to work onsite in Tijuana, B.C., Mexico2+ years of experience in public relations, marketing, communications, or a related fieldProven experience representing a brand at events, trade shows, or professional forumsDemonstrated ability to build relationships with prospects, partners, and mediaExperience in lead generation through events, digital campaigns, or direct outreachExcellent writing and editing skills in English and SpanishExperience with email marketing and lead-focused social mediaBachelor's degree in Communications, Marketing, Public Relations, or a related fieldNice to HaveCRM experience (HubSpot, Zoho, or similar)Knowledge of Google Ads or LinkedIn AdsExposure to B2B markets or the insurance, fleet, or services industryWhat We OfferCompetitive monthly salary based on experiencePerformance bonus tied to campaign and event resultsTravel and expenses covered for approved eventsBenefits per Mexican Federal Labor Law (IMSS social security, aguinaldo, vacation premium)Onsite position in Tijuana, B.C., Mexico, with occasional travel to the USReal growth in an American company expanding internationally
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📌 Marketing And Public Relations Specialist (Tijuana)
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