Marketing Operations Specialist (Jalisco)

Marketing Operations Specialist (Jalisco)

17 oct
|
Wizeline
|
Jalisco

17 oct

Wizeline

Jalisco

Location: Mexico (CDMX or GDL hybrid / other remote)

Wizeline, a general AI-native technology solutions provider, develops cutting-edge, AI-powered digital products and platforms. We partner with clients to leverage data and AI, accelerating market entry and driving business transformation. As a global community of innovators, we foster a culture of growth, collaboration, and impact. With the right people and the right ideas, there’s no limit to what we can achieve.

Sounds awesome, right? Now, let’s make sure you’re a good fit for the role.

Key Responsibilities
- Work closely with Data Analytics, Data Science, and Product teams to identify and gather requirements for tracking on websites and mobile applications
- Work closely with developers and digital product owners to implement the event architecture and conduct necessary quality assurance checks
- Responsible for maintaining documentation from the Tracking Architecture team via Confluence
- Work on ad-hoc basis to implement additional tracking to support advertising and marketing journey tags




- Provide general troubleshooting assistance for the analytics team as well as provide guidance for data integrity issues
- Work with development teams to ensure analytics tracking QA during production cycles
- Perform routine quality assurance checks to guarantee clean data for the Analytics team

Must-Have Skills
- Experience with industry leading analytics tools (Google Analytics or Adobe Analytics)
- Experience with tag management systems, such as Google Tag Manager, Adobe
- Dynamic Tag Management (DTM), etc.
- Knowledge of SQL and/or other querying language frameworks
- Experience with event streaming, messaging between microservices, and data streaming and messaging services like Apache Kafka, Amazon Kinesis, or Segment,
- Rudderstack
- Understanding of web metrics, KPIs and tracking variables
- Knowledge of JavaScript, HTML, JavaScript Object Notation (JSON), and Document Object Model (DOM) manipulation
- Experienc

📌 Marketing Operations Specialist (Jalisco)
🏢 Wizeline
📍 Jalisco

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