Career Stage: Manager

Industry: Tobacco Company

About the Role

By activating the Content Strategy, and building out the pillars into content packages, we can create content production at scale for both HT and EVP.

By creating a dedicated team and a prioritized backlog they will deliver content at scale ready for the market to publish. Each quarter, the team partners with category leads to plan the next wave of content batches against the strategic pillars, refining the Content Strategy as we learn.

Working in the content production team you’ll take batches of content and deliver them for two brands. You'll create assets including banners, social posts and other visual assets to support always on content.

You'll work from existing assets, image libraries and templates.

What You’ll Deliver

The content package below is the core output of the role, produced across the two brands.
• Content Page: Blog post of up to 400 words with a static hero banner and up to 2 images, plus a static homepage banner and a product listing page (PLP) title.



Uses existing assets and the image library. Fully aligned with SEO best practice.
• Emails: A combination of eCRM pre-launch, launch and post- launch emails on the same theme, or an SMS message. These will be delivered in excel copybooks.
• Newsletter: A standalone newsletter following the existing template, with imagery and copy. These will be delivered in excel copybooks.
• Static social: Up to 4 post types for 1 concept, in English: social reel, static post (1 dimension), carousel and story.
• Social reel master video: Up to 10 seconds, in 1 format, based on an existing source (retail video), with copy adapted from the static assets.
• Content and pillar alignment: Working with a Content Strategist to Review and feedback on, briefs to ensure they align with the content strategy's pillars, priorities, batches and timelines.

What You’ll Do
• Design static hero banners and supporting imagery (up to 2 per post) for blog content

📌 Communication Designer (Ciudad de México)
🏢 MPS Group
📍 Ciudad de México