Symrise is a general supplier of fragrances, flavorings, cosmetic active ingredients and raw materials as well as functional ingredients. Symrise works with manufacturers of perfumes, cosmetics and foods to develop new product ideas and market-ready concepts for things which are an indispensable part of everyday life: perfumes, personal care products, fabric care products, household cleaners, beverages, convenience food, snacks, confectionary and dairy products.
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Your role
Develop and lead the execution of the strategy plan for the Beverages Categories in LATAM, considering the category's potential in each subregion and customers, the regional strategy and Symrise capabilities. The role also involves suggesting the category portfolio to meet the needs of the LATAM market, identifying any product and technology gaps.
Strategy Definition and Alignment
* Leverage databases (Mintel, Euromonitor) and category expertise to define potential by region, subcategory, customer, and brand.
* Provide the framework for strategy sessions by consolidating data,
coordinating cross-functional participation, and facilitating decision-making to ensure aligned results.
* Identify gaps and outside-in aligned priorities, ensuring strategy consistency through the Strategy Tracking Dashboard.
Business opportunities generation and management
* Identify companies and opportunities where Symrise's capabilities and competences in Beverages can provide a competitive advantage.
* Identify new business opportunities for beverages with customers and consolidate opportunities across different accounts, especially those outside the initial scope.
* Analyze customer and competitor data to uncover new value propositions and generate strategic initiatives in the different categories and competences.
* Use customer insights to create targeted, proactive projects/campaigns that align with market demands.
Understand and guide capabilities and GAPs
* Work closely with the B