Senior Director, Flavors Integrated Marketing Experience – LATAM
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At The Coca‑Cola Company, we relentlessly pursue innovation and creativity to bring brands closer to consumers in meaningful ways. As a integral leader in beverages, we design experiences that resonate across cultures and markets, shaping how millions interact with our brands every day. The Latin America Operating Unit reflects one of the most dynamic and diverse regions in the system, where opportunities for growth and cultural influence sit alongside the challenge of delivering consistent excellence at scale.
The Senior Director, Flavors Integrated Marketing Experience – LATAM plays a pivotal role in shaping the future of our Flavors portfolio by driving holistic, consumer‑centric brand experiences that transcend traditional campaigns. This role integrates strategy, creativity, media, and digital innovation to deliver culturally relevant experiences across all consumer and shopper touchpoints.
We are seeking a visionary leader with deep expertise in creative stewardship and integrated marketing execution, who thrives in complex ecosystems and understands how to translate insights into compelling narratives that inspire and convert. If you are passionate about creativity, cultural relevance, and shaping brand experiences that matter, this is an opportunity to influence how our Flavors brands connect with consumers across Latin America.
What You’ll Do for Us
- Set and lead the LATAM end‑to‑end experience vision for the Flavors portfolio, architecting integrated experience strategies grounded in consumer insights and cultural relevance.
- Translate business objectives into distinctive experience platforms and marketing strategies that drive both brand equity and commercial growth.
- Shape and elevate creative direction across campaigns, digital engagements, experiential activations, and commerce moments to deliver a seamless consumer journey.
- Partner across Design, Media,