We are supporting an i Gaming operator in launching and developing a new project in Mexico. As the business builds its local team, we are looking to connect with marketing professionals experienced in acquiring players through mobile and social media campaigns.
Responsibilities Plan, launch and optimise player acquisition campaigns targeting the Mexican market. Run campaigns across platforms such as Facebook, Instagram, Tik Tok and Whats App. Develop mobile-focused campaigns that drive registrations and first-time deposits. Work with creative teams to produce content tailored to local audiences. Monitor campaign performance, acquisition costs and conversion rates. Collaborate with CRM, retention and commercial teams to improve the player journey. Candidate Profile Previous experience in digital or mobile marketing within i Gaming, including online casino and/or sportsbook.
Hands-on experience running player acquisition campaigns in Mexico. Proven campaign experience across relevant channels such as Meta Ads (Facebook and Instagram), Tik Tok Ads and Whats App marketing. Experience targeting mobile audiences and optimising the journey from ad engagement to registration and first deposit. Ability to evaluate campaign results using metrics such as cost per acquisition, conversion rate and return on advertising spend. Understanding of Mexican player behaviour, local content preferences and the wider Latin American market. Comfortable working in a fast-paced, developing business environment. Strong communication and cross-functional collaboration skills. Fluent Spanish and a good working level of English.