Responsibilities

Team Introduction The livestream industry has become an important growth driver for TikTok global business, creating new ways for creators to engage audiences and build sustainable businesses. Our team works with professional agencies and MCNs to expand the livestreaming ecosystem, improve agency capabilities, and deliver long-term growth across markets.

Responsibilities

Creators are at the center of our operations. As a Senior Agency Growth Manager, you will lead a team responsible for agency growth and performance, translate market signals and data into clear priorities, and drive execution through team members and cross-functional partners.

- Agency Strategy and Business Growth
- Develop TikTok LIVE Latam agency growth strategies covering recruitment, retention, monetization, and sustainable business expansion.
- Design and iterate agency benefit systems, growth programs, and operating mechanisms that improve agency performance and revenue outcomes.
- Identify market opportunities and operational risks through data analysis, frontline observation, and agency feedback; turn insights into clear team priorities and execution plans.
- Build scalable agency success cases and strengthen the positive impact of working with the platform across the agency community.
- Own key business metrics, review performance regularly, diagnose gaps, and adjust strategy based on measurable results.
- Team Leadership and Execution
- Lead, coach, and develop a team of agency managers, setting clear goals, operating standards, and accountability for business outcomes.
- Translate strategy into actionable plans for team members, provide timely guidance, and ensure consistent execution across agency portfolios.
- Build a high-performing team through hiring, capability development, performance management, and effective resource allocation.
- Create a fact-based decision culture in which data, market observation, and customer insight guide priorities and actions.
- Global and Cross-functional Collaboration
- Work effectively in an international organization and coordinate with global and regional teams to align priorities, share best practices, and deliver cross-market initiatives.
- Partner with product, operations, policy, marketing,



and other cross-functional teams to improve agency experience and business results.
- Adapt global strategies and operating models to local market conditions while ensuring clear communication and alignment across cultures, functions, and time zones.
- Agency Education and Capability Building
- Develop agency enablement programs focused on operational professionalization, creator management, content quality, and revenue growth.
- Facilitate knowledge transfer from top-performing agencies and integral markets to emerging agencies, translating proven practices into locally relevant guidance.
- Guide the team in delivering training through appropriate tools and social platforms, and evaluate effectiveness through agency adoption and performance improvement.

Qualifications

Minimum Qualifications

- Bachelors degree or above.
- 5 or more years of experience in the internet industry, management consulting, sales, key account management, agency management, or a related field.
- Proven people-management experience, with the ability to lead, coach, and develop a team while delivering measurable business outcomes.
- Experience working in an international organization and demonstrated ability to drive collaboration across countries, cultures, functions, and time zones.
- Strong judgment grounded in data, market observation, and customer insight; able to turn analysis into strategy and deliver results through team members.
- Strong strategic thinking and operational discipline, with experience owning growth, revenue, retention, or account performance goals.
- Proficient in written and spoken English and Spanish, with the ability to communicate effectively with external stakeholders in LATAM and internal global teams.

Preferred Qualifications

- Experience in livestreaming, content platforms, the creator economy, or digital entertainment.




- Strong understanding of cultural and content trends in LATAM, with sound commercial judgment in fast-evolving industries.
- Experience building or scaling agency, sales, account management, or partner-management teams.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

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Diversity & Inclusion​

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request​

📌 Senior Agency Growth Manager/Team Lead - TikTok LIVE (Ciudad de México)
🏢 Tiktok
📍 Ciudad de México