16 oct
|
DooDigital.co
|
México
16 oct
DooDigital.co
México
Company Description DooDigital.co is a North America–focused digital powerhouse with nearly 25 years of experience in the digital space, specializing in E-commerce and nutraceutical marketing. The company scales wellness and nutraceutical brands through AI-driven marketing, performance-based growth strategies, and digital transformation. By leveraging advanced AI tools such as Perplexity, ChatGPT, and DeepSeek, DooDigital.co builds marketing ecosystems that predict consumer behavior, optimize engagement, and drive measurable business growth.
Core expertise includes performance marketing, AI-powered lead generation, marketing automation, customer engagement, and AI-driven SEO for organic growth. DooDigital.co is dedicated to creating intelligent, scalable, high-impact digital solutions that empower wellness brands to thrive in an AI-driven world.
About the RoleWe are looking for an AI SEO / AEO Specialist who is passionate about the future of search and understands how brands can improve visibility across both traditional search engines and AI-powered answer engines.
The ideal candidate should have a strong foundation in SEO along with hands-on experience or a deep understanding of AI SEO / Answer Engine Optimization (AEO). This role will focus on developing strategies that improve organic rankings while increasing brand visibility across platforms such as ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, and Microsoft Copilot.
The candidate will work closely with content and technical teams to drive SEO and AI SEO initiatives. Technical implementation, including schema deployment and development changes, will be handled by the technical team.
Key ResponsibilitiesAI SEO / Answer Engine Optimization● Develop and execute AI SEO / AEO strategies to improve brand visibility across ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, Microsoft Copilot, and other AI-powered search platforms.
● Conduct prompt testing, competitor benchmarking,
and AI visibility analysis to identify opportunities for improving AI citations and brand discoverability.
● Monitor AI citations, Share of Voice (SOV), and brand representation across AI answer engines.
● Develop AI-first content strategies including Knowledge Hubs, FAQs, comparison pages, pillar content, and topical clusters.
● Create detailed content briefs that help writers produce AI-friendly, authoritative content.
● Stay updated with emerging AI search trends and recommend new optimization opportunities.
Search Engine Optimization (SEO)● Conduct keyword research, competitor analysis, content gap analysis, and on-page SEO reviews to support organic growth.
● Identify technical SEO and schema requirements and collaborate with the technical team to implement recommendations.
● Monitor website performance using Google Search Console, GA4, Ahrefs, Semrush, and similar SEO tools.
Reporting & Strategy● Track and report SEO and AI SEO performance, including keyword rankings, AI citations, Share of Voice, organic traffic, and content performance.
● Present strategic recommendations and execution plans based on data and performance insights.
Required Qualifications● 3+ years of hands-on experience in SEO with exposure to AI SEO / Answer Engine Optimization (AEO).
● Strong understanding of AI-powered search platforms including ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, and Microsoft Copilot.
● Good understanding of traditional SEO fundamentals including keyword research, on-page SEO, search intent, content optimization, and technical SEO concepts.
● Experience creating SEO and AI SEO content strategies, content briefs,
and optimization recommendations.
● Familiarity with structured data (schema) and its impact on SEO and AI visibility. Hands-on implementation is not required.
● Proficiency with Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, and other SEO tools.
● Excellent English communication skills with the ability to create high-quality prompts, content briefs, SEO recommendations, and client-ready documentation.
● Strong analytical and strategic thinking with the ability to identify growth opportunities and solve complex SEO and AI SEO challenges.
● Ability to independently lead the SEO function, mentor junior team members, and ensure high-quality execution of SEO and AI SEO initiatives.
Preferred Qualifications● Experience working with Knowledge Hubs, entity SEO, topical authority, and E-E-A-T strategies.
● Experience tracking AI citations and AI visibility.
● Certifications in SEO, Google Analytics, or related digital marketing disciplines.
Key Performance Indicators (KPIs)● Growth in AI citations and AI Share of Voice (SOV).
● Improved visibility across AI-powered search platforms.
● Growth in organic search traffic.
● Improvement in keyword rankings across priority topics.
● Increased performance of AI-friendly and SEO-optimized content.
● Successful execution of SEO and AI SEO strategies.
Tools & TechnologiesSEO: Google Search Console, Ahrefs, Semrush, Screaming Frog, Google Analytics (GA4)
AI SEO: ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, Microsoft Copilot
Content & Reporting: Looker Studio, Google Sheets, WordPress, Notion
What We Offer● Competitive salary and performance-based incentives.
● Adaptable remote / hybrid work arrangements.
● Access to premium SEO and AI tools.
● Opportunity to work at the forefront of AI-powered search.
● Learning and development opportunities.
● Collaborative, growth-focused work environment.
📌 SEO GEO_Mexico (México)
🏢 DooDigital.co
📍 México