15 oct
|
Connected Development
|
Jalisco
15 oct
Connected Development
Jalisco
**Position:**Marketing Operations Manager**Job Description:**Arrow Electronics is a leading provider of global supply chain solutions, helping businesses optimize and manage complex operations across industries.
Our marketing team supports Arrow Global Supply Chain Solutions, Silicon Expert, and Converge-driving engagement, lead generation, and revenue growth through strategic marketing initiatives.We are seeking a highly skilled **Marketing Operations Manager** to own the governance, execution, and optimization of our marketing operations ecosystem.
This role will be responsible for managing and advancing our marketing technology stack, with a primary focus on **Hub Spot execution, process governance, and Salesforce integration** , while providing **secondary support and guidance on Word Press**.
This is a hands‐on role for someone who thrives in building scalable processes, ensuring data integrity, and operationalizing marketing strategies.
**What You'll Be Doing:**+ Own and evolve marketing operations governance, including campaign structure, lifecycle stages, data standards, and process compliance across all brands.
+ Establish scalable frameworks for campaign execution, lead management, and reporting consistency.
+ Act as the central authority for marketing operations best practices, ensuring alignment across marketing, sales, and product teams.
+ Serve as the primary platform owner for Hub Spot, including hands‐on configuration and execution of workflows, automation, and backend processes.
+ Build, manage, and optimize **lead nurturing workflows, scoring models, segmentation, and lifecycle automation**.
+ Ensure seamless integration and data flow between Hub Spot and Salesforce, including lead routing, attribution, and pipeline visibility.
+ Troubleshoot and continuously improve system performance, automation logic, and data synchronization.
+ Knowledge of attribution modeling.
+ Develop and maintain dashboards and reporting frameworks across Hub Spot and Salesforce.
+ Ensure data accuracy, consistency, and integrity across all systems.
+ Deliver actionable insights on campaign performance, funnel health, and ROI._Marketing Technology & Integrations_+ Administer and optimize the marketing technology stack, with Hub Spot as the core execution platform.
+ Evaluate and implement tools, integrations, and AI‐driven solutions to enhance efficiency and scalability.
+ Maintain system architecture and ensure all tools are aligned with business and reporting needs._Word Press & Web Support_+ Provide **secondary support and guidance** on Word Press, partnering with internal or external web teams.
+ Ensure proper integration between Word Press and Hub Spot for forms, tracking, and lead capture.
+ Contribute to conversations around website optimization, conversion paths,
and UX from a marketing operations perspective (not primary developer or owner).
**What We Are Looking For:**+ Bachelor's degree in marketing, Business, Information Systems, or related field.
+ 7+ years of experience in marketing operations, marketing automation, or similar roles.
+ **Deep, hands‐on experience with Hub Spot** (required), including workflows, automation, and system configuration.
+ Experience managing **Hub Spot‐Salesforce integrations** and understanding of CRM data structures and lead management processes.
+ Solid working knowledge of **Word Press**, with the ability to support (but not lead) web initiatives.
+ Knowledge of marketing compliance regulations (e.g., GDPR, CAN‐SPAM).
+ Strong understanding of marketing data, attribution, lead scoring, and funnel optimization.
+ Demonstrated ability to build and enforce scalable processes and governance frameworks.
+ Excellent analytical, project management, and cross‐functional communication skills.
**Preferred Skills:**+ Experience in B2 B marketing, especially within technology, manufacturing, or supply chain industries.
+ Familiarity with AI‐driven marketing tools and automation.
+ Experience with advanced reporting tools, BI platforms, or SQL.
**Work Arrangement:**Hybrid: 3 days in office / 2 days work from home**What's In It For You:**At Arrow, we recognize that financial rewards and great benefits are important aspects of an idóneo job.
That's why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.
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📌 Global Resource Center Manager I (Mexico) - Bilingual (Jalisco)
🏢 Connected Development
📍 Jalisco