**JOB TITLE**: Digital Product Manager (Go-to-Market & Growth Focus)
**ABOUT ALLIANCE VIRTUAL OFFICES**
Alliance Virtual Offices is a B2B SaaS-enabled platform that helps thousands of businesses operate from anywhere. Our products include Virtual Offices, Workspace Booking, Virtual Phone Numbers, and Live Receptionist services. We run on a subscription model, serve both direct customers and a partner network, and compete in a integral market. We’re growing and we need product leadership that understands how customers discover, evaluate, and buy — not just how software gets built.
**ABOUT THE ROLE**
We’re hiring a Digital Product Manager with a strong go-to-market and growth orientation. You’ll own how our products are positioned, packaged, priced, and brought to market. That means owning go-to-market strategy for product launches, driving adoption and activation, and making sure our value proposition comes through clearly at every customer touchpoint.
You’ll also own products directly — this is a product ownership role, not a project coordination or process improvement position. You’ll drive the product lifecycle for your areas, from discovery through shipping and iteration, with a particular focus on what makes customers convert, stay, and expand. You don’t need to be a deeply technical PM, but you do need to understand buyers, be sharp on messaging and positioning, and have the analytical instincts to measure what actually moves the needle.
**WHAT YOU WILL OWN**
- Own the end-to-end product lifecycle for assigned product areas, from discovery and definition through launch, adoption, and optimization.
- Own go-to-market strategy for new product launches and feature releases — from positioning through adoption measurement.
- Define and evolve packaging and pricing for core product lines (Virtual Office tiers, add-ons,



upsell paths).
- Develop and maintain buyer personas, customer journey maps, and competitive positioning.
- Partner with Marketing to make sure messaging, landing pages, and campaigns accurately reflect product value.
- Work with Sales to create enablement materials, objection-handling guides, and product narratives that actually help close deals.
- Run qualitative and quantitative research (customer interviews, win/loss analysis, surveys) and turn findings into product and go-to-market decisions.
- Define adoption and activation metrics for new features and run structured experiments to improve them.
- Keep tabs on the competitive landscape and bring back insights that inform product and pricing decisions.
- Own the product communication experience — how customers learn about, get started with, and keep getting value from our products.
**REQUIREMENTS**
- 3-5 years of experience in Product Management, Product Marketing, or Growth roles within a SaaS, digital platform, or tech-enabled services environment.
- Track record of owning go-to-market strategy, product launches, or adoption initiatives — with numbers to show for it.
- Strong understanding of how customers discover, evaluate, and purchase B2B products. You think in terms of buyer personas and customer journeys, not just feature lists.
- Experience with pricing, packaging, or monetization strategy for subscription or SaaS products.




- Strong writing and communication skills — you can craft positioning, messaging, and enablement materials that land with both customers and internal teams.
- Analytical mindset — comfortable using data to measure adoption, conversion, and revenue impact.
- Hands-on with qualitative research: customer interviews, win/loss analysis, surveys.
- Familiar with tools like HubSpot, Google Analytics, Figma, and project management platforms (Jira, ClickUp, Asana).
- Bachelor’s degree in Business, Marketing, Communications, or a related field. MBA is a plus.
- English level: C1/C2 (written and spoken). Resume must be submitted in English.
**NICE TO HAVE**
- Experience in B2B SaaS with marketplace or partner channel dynamics.
- Background in product-led growth (PLG) or conversion rate optimization.
- Experience working directly with engineering teams on roadmap prioritization.
**WHAT WE OFFER**
- Competitive salary: $70,000 - $80,000 MXN/month + full Mexican benefits by law.
- Hybrid work model based in San Pedro Garza García, N.L.
- A high-impact role with direct influence on how we grow and retain customers.
- Close collaboration with senior leadership across Product, Marketing, and Sales.
- The chance to shape how a global SaaS platform is positioned in a competitive market.
- Room to grow as the product and marketing functions scale.
**HOW TO APPLY**
Submit your resume in English along with your LinkedIn profile link.
Application requirement: Include a brief note (3-5 sentences) about a product launch or go-to-market effort you led and the results it produced.
Pay: $70,000.00 - $80,000.00 per month
Application Question(s):
- Submit CV in English
- Submit LinkedIn link
- Application requirement: Include

📌 Digital Product Manager (Go-to-market & Growth Focus) (San Pedro Garza García)
🏢 Alliance Virtual Offices
📍 San Pedro Garza García