**ROLE OVERVIEW**
Responsible for translating consumer and brand strategy into customer, channel and shopper activation strategies.
**ACCOUNTABILITIES**
**Top 5 Core Responsibilities / Outcomes Expected**
- Own the shopper activation strategy by connecting consumer insights and brand priorities to customer and channel/market-specific initiatives.
- Develop and lead trade marketing plans that drive sell-out growth, increase market share and support the achievement of sales targets.
- Design and deploy in-store activation initiatives including promotions, displays, visibility, and point-of-sales materials across channels and markets.
- Partner closely with Sales and Marketing teams to ensure alignment between brand strategy, customer needs and execution priorities.
- Own the promotional strategy and optimizing trade effectiveness by tracking ROI, SO performance and shopper KPIs.
**Other Applicable Scope Defining Dimensions**
- Owner of Shopper and Sell Out Strategy across markets/channels.
- Cross functional interface with Sales, Marketing, Finance, Supply Chain, and external partners..
- Contribution to annual commercial planning and got-to-market strategy.
- Management of trade marketing budget and activation calendar.
**Knowledge, Skills & Abilities**




- Strong understanding of distributor model and wholesale channel.
- Solid commercial and execution-focused mindset.
- Ability to build relationships and influence without direct authority.
- Strong negotiation and communication skills.
- Analytical capability to track KPIs and execution performance.
- Bilingual communication skills (English and Spanish).
**Experience & Education**
- Bachelor´s degree in Marketing, Business, or related field.
- 3 years of experience in Sales of Commercial Roles
- Experience working with distributors, wholesalers or indirect channel
- Exposure to CPG/FMCG environments preferred
- Fluent in English and Spanish
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.

📌 Sales Representative (Pelón Us) (Baja California)
🏢 The Hershey
📍 Baja California