About the Role
We are looking for a skilled and forward-thinking **SEO & AEO Analyst** to join our growing marketing team. This is a hands-on role that blends technical website optimization with content strategy, data analysis, and a deep understanding of how artificial intelligence is reshaping the way people search for and discover information online.
Key Responsibilities
Technical SEO & Site Optimization
- Conduct comprehensive technical SEO audits covering crawlability, indexation, site speed, Core Web Vitals, structured data, and mobile usability.
- Implement and oversee on-page and backend optimizations directly in the CMS or codebase (HTML, robots.txt, XML sitemaps, hreflang, schema markup, canonical tags, etc.).
- Monitor and resolve crawl errors, redirect chains, duplicate content issues, and other technical roadblocks using tools such as Screaming Frog, Google Search Console, and Ahrefs.
- Collaborate with developers to ensure SEO best practices are embedded in site architecture, new feature launches, and page templates.
- Set up and maintain tracking infrastructure including GA4, Google Tag Manager, and custom dashboards for performance monitoring.
SEO & AEO Content Strategy
- Develop and execute keyword research strategies that align with business goals, user intent, and the evolving landscape of AI-generated search results.
- Lead Answer Engine Optimization (AEO) efforts: structure content to be surfaced by AI-powered tools such as Google’s AI Overviews, ChatGPT search, Perplexity, and other emerging answer engines.
- Build content frameworks optimized for featured snippets, People Also Ask boxes, knowledge panels, and voice search.




- Partner with content writers and editors to ensure all published material is structured, formatted, and written in a way that satisfies both traditional search engines and AI-driven discovery surfaces.
- Develop and maintain topic clusters, content pillars, and internal linking strategies that establish topical authority.
AI Search & Emerging Trends
- Stay current on changes to Google’s search algorithms, SGE/AI Overviews, and the growth of AI-native search platforms (Perplexity, ChatGPT, Gemini, Copilot, etc.).
- Understand the fundamental differences between traditional SEO and AI search optimization, and adapt strategies accordingly.
- Research and implement best practices for being cited or referenced by large language models and AI search engines.
- Provide regular briefings to internal stakeholders on industry shifts and their potential impact on our organic search performance.
Analytics & Reporting
- Track, analyze, and report on organic search KPIs including traffic, rankings, impressions, CTR, conversions, and AI-search visibility metrics.
- Build and maintain reporting dashboards using Google Looker Studio, GA4, or similar tools.
- Use data to identify opportunities, diagnose performance drops, and prioritize initiatives by business impact.
- Deliver clear, concise reports to stakeholders with actionable recommendations.




Required Qualifications
- 2+ years of hands-on SEO experience, including both technical and content-focused work.
- Proficiency with SEO tools such as Google Search Console, Ahrefs, SEMrush, Screaming Frog, and GA4.
- Demonstrated ability to implement backend/technical changes in a CMS (WordPress, Webflow, Shopify, or similar) and/or work alongside developers on HTML/CSS adjustments.
- Solid understanding of SEO content strategy: keyword research, search intent mapping, content briefs, and on-page optimization.
- Hands-on experience with Answer Engine Optimization and structuring content for AI-generated search surfaces.
- Up-to-date knowledge of how AI search tools (Google AI Overviews, Perplexity, ChatGPT search, etc.) differ from traditional search engines and what that means for content and technical strategy.
- Strong analytical skills with the ability to draw insights from complex data sets.
Nice to Have
- Experience with schema markup and structured data beyond the basics (FAQ, How-To, Product, Article, etc.).
- Familiarity with Python or JavaScript for SEO automation and data processing.
- Experience with international SEO or multilingual sites.
- Background in UX writing or content design that informs AEO-friendly formatting.
- Experience building or interpreting custom Looker Studio or Tableau dashboards.
- Knowledge of link building strategy and digital PR.
Salary will be determined by experience.
Incentivos:
- Horarios flexibles
- Trabajo desde casa
Experiência:
- SEO analyst: 2 años (Obligatorio)
Idioma:
- Inglés (Obligatorio)
Lugar de trabajo: Empleo remoto

📌 SEO Analyst (Santiago de Querétaro)
🏢 Inflowlabs
📍 Santiago de Querétaro