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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
**About the Role**:
The Regional Marketing Manager plays a critical role in supporting the growth and market positioning of Popeyes across Mexico. Based in Mexico City and working closely with franchise partners across the country, this position is responsible for helping develop and coordinate regional marketing strategies that drive traffic, strengthen brand awareness, and support restaurant sales growth.
Reporting into the Mexico leadership structure and partnering closely with global and regional RBI teams, this role acts as a key connector between the brand, franchisees, agencies,



and cross-functional partners to ensure strong execution of marketing initiatives at the local market level.
The Marketing Manager will support the planning and execution of annual marketing calendars, product launches, promotional campaigns, and regional activations while ensuring all initiatives remain aligned with Popeyes brand standards and business objectives.
As the brand continues its rapid expansion across Mexico, this role will help build scalable marketing capabilities that support a growing restaurant system expected to reach hundreds of restaurants over the next decade.
**Key Responsibilities**:
**Marketing Strategy & Brand Execution**:
- Support the development and execution of the annual marketing calendar and regional marketing plans for Mexico.
- Coordinate go-to-market strategies for product launches, promotional initiatives, and seasonal campaigns.
- Ensure all marketing activities remain aligned with Popeyes brand positioning, communication standards, and visual identity guidelines.
- Partner with franchisees to adapt national initiatives into locally relevant programs that drive guest traffic and sales growth.
- Support the development and execution of ATL and BTL campaigns across regional markets.
**Franchisee Support & Regional Coordination**:
- Serve as a key marketing partner to franchise organizations across Mexico. Coordinate regular alignment routines with franchisees to ensure visibility, execution readiness, and follow-through on marketing initiatives.




- Support franchisees in developing local marketing plans, regional partnerships, and market-specific activations.
- Collaborate closely with operations teams to ensure marketing initiatives are executed effectively at the restaurant level.
- Help ensure strong communication and alignment between field execution and brand objectives.
**Cross-Functional Collaboration & Project Management**:
- Partner closely with Operations, Supply Chain, Training, Technology, and Development teams to support successful rollout of initiatives.
- Coordinate execution timelines and deliverables across internal teams, agencies, and external vendors.
- Lead marketing workstreams related to new market entries and restaurant openings.
- Support interactions with general brand teams to align local execution with broader strategic priorities.
- Track key marketing initiatives and ensure projects remain on schedule and aligned with business objectives.
**Consumer Insights & Business Performance**:
- Monitor consumer trends, competitive activity, and regional market dynamics to support strategic decision-making.
- Evaluate campaign effectiveness and recommend improvements based on performance insights and business results.
- Support traffic-driving initiatives and brand-building strategies that strengthen Popeyes market presence in Mexico.
- Contribute to innovation planning and support launch readiness for new products and platforms.
**Agency & Vendor Management**:
- Coordinate relationships with external creative agencies, media partners, and marketing vendors.
- Ensure agency deliverables align with brand standards, timelines, and operational requirements.
- Support negotiation, budgeting, and project coordination with thi

📌 Regional Marketing Manager, Popeyes, Lac (Cuauhtémoc)
🏢 Popeyes
📍 Cuauhtémoc