Trade Marketing Manager role at AstraZeneca in Mexico City focusing on developing and executing customer-specific investment and business plans. The position requires translating commercial strategy into channel activation while managing trade budgets, KPIs, and cross-functional partnerships to drive return on investment.
Responsibilities
Develop and execute customer-specific Trade Investment Plans and Joint Business Plans
Translate commercial priorities into actionable customer and channel activation strategies
Partner with Key Account Managers and internal stakeholders to ensure effective plan execution
Manage trade investment budgets, establish KPIs, and measure ROI of trade activities
Build collaborative relationships with customers, distributors, and external partners
Requirements
Bachelor's degree in Business, Marketing, Economics, Finance, or related field
Experience in Trade Marketing, Key Account Management, or Commercial Planning
Demonstrated success managing customer plans and trade investments
Strong analytical, financial, and negotiation capabilities
Ability to influence and collaborate effectively in matrix organizations
MBA or advanced degree preferred

📌 Trade Marketing Manager (Xico)
🏢 Astrazeneca
📍 Xico