Mercedes-Benz AG is responsible for the general business of Mercedes-Benz Cars and Mercedes-Benz Vans, with over 170,000 employees worldwide. Mercedes-Benz AG is one of the world's largest manufacturers of luxury passenger cars. The company focuses on the development, production and sales of passenger cars, vans and vehicle-related services. Furthermore, the company aspires to be the leader in the fields of electric mobility and vehicle software. The product portfolio comprises the Mercedes-Benz brand with the sub-brands of Mercedes-AMG, Mercedes-Maybach, Mercedes-EQ, G-Class and the smart brand. As sustainability is the guiding principle of the Mercedes-Benz strategy and for the company itself, this means creating lasting value for all stakeholders: for customers, employees, investors, business partners and society as a whole.

Objective:

The Marketing Analyst will oversee and evaluate the performance of Mercedes-Benz's social media channels across Mexico and the LATAM region. This role is pivotal in crafting data-driven strategies to amplify brand presence, foster audience engagement,



and achieve key business objectives. He/ she will leverage analytical insights to optimize content and campaigns, ensuring alignment with regional market trends and consumer preferences.

Day to day:

• Develop and execute organic social media content calendars in alignment with HQ Topic Planning, local marketing campaigns and product launches for MB Mexico and LATAM HUB.
• Collaborate effectively with cross-functional teams, such as PR, customer service, and sales, to ensure cohesive and integrated social media strategies. Produce engaging, high-quality content—including graphics, videos, and written posts—that are consistently on-brand and align with the desired style, quality, and tone of voice. This role requires a keen eye for detail and a creative approach to content creation that resonates with our audience.
• Track, analyze, and report on key performance metrics (KPIs) such a

📌 Marketing Digital Sr. Analyst (Ciudad de México)
🏢 Mercedes-Benz México
📍 Ciudad de México