Overview Gentle Fawn is a women’s fashion brand that designs feminine, effortless pieces, perfect for your everyday wardrobe. As our Retention Marketing Lead, you’ll play a key role in driving customer engagement and loyalty through best-in-class email and retention campaigns. You’ll be hands-on with the day-to-day planning, building, and execution - ensuring every send is timely, on-brand, and delivers a seamless experience.
Reports To Director of Marketing
Scope of Work Initial Audit Email Flows Audit Review all existing automated flows. Identify optimization opportunities across key flows including Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, and Customer Win-Back. Identify optimization and personalization opportunities across Loyalty Program flows. Implement improvements based on audit findings and recommend additional flows where appropriate. Campaign Email Audit Review current campaign strategy, structure, and performance. Provide recommendations to improve campaign structure, messaging, and performance.



Implement recommended changes to campaign setup and workflow. List Health Review current list structure and overall list health. Identify opportunities to improve segmentation, engagement, and deliverability. Implement optimizations where needed. Ongoing Support Plan and execute approximately 3 campaign emails per week, tailored for both the Canadian and U. S. markets. Collaborate with the Ecommerce Manager on the monthly content calendar and campaign timing. Own the process of briefing, copywriting, building, scheduling, and deploying emails. Conduct quality assurance testing, A/B testing, and UTM tracking for all campaigns. Work with the internal team for graphic design support. Email Optimization + Reporting Identify opportunities for segmentation and personalization. Provide ongoing recommendations related to campaign timing, messaging, and performance optimization. Share monthly performance reporting including: Key metrics and trends Testin

📌 Retention marketing lead (México)
🏢 Creative Work Club
📍 México