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ABOUT THE ROLE WHAT YOU WILL DO Lead the technical development, QA, and deployment of A/B/n tests and personalization campaigns using Adobe Target. Own and manage the enterprise web tagging architecture using Adobe Experience Platform Data Collection (formerly Adobe Launch) or Google Tag Manager. Implement data layers and configure rules/extensions to ensure accurate behavioral tracking across web and mobile platforms. Configure data connections and Data Views within Customer Journey Analytics (CJA) to enable deep, cross-channel reporting for the analytics team.



Work collaboratively with marketing and UX teams to assess the technical feasibility of proposed experimentation strategies. Maintain comprehensive documentation of tag management architecture, data layers, and active Target campaigns. MUST HAVES 3+ years of hands-on experience in web analytics implementation and digital optimization Hands-on experience building and deploying tests in Adobe Target (VEC and Form-based experiences, Profile Scripts, Recommendations). Solid, hands‑on experience with Tag Management Systems, specifically Adobe Experience Platform Data Collection (Launch) . Working experience configuring and analyzing data within Customer Journey Analytics (CJA) or traditional Adobe Analytics (Omniture) . Solid understanding of digital data layers (W3 C standards, event-driven data layers) and event tracking. Excellent problem‑solving skills and a meticulous approach to QA and data validation. NICE TO HAVES Familiarity with Single Page Application (SPA) tracking and modern JS frameworks

📌 Personalization & analytics engineer id89739 (Monterrey)
🏢 Agileengine
📍 Monterrey