Position Overview Farahi Law Firm is an award-winning personal injury firm dedicated to fighting for the injured and delivering exceptional legal representation. We are a fast-growing, client-centric team that values aggressive advocacy, innovation, and community impact. The Director of Marketing owns Farahi Law Firm's multi-channel growth strategy, leading brand positioning, digital acquisition, and strategic advertising across the competitive California personal injury market, with a focus on both English- and Spanish-speaking communities.
Key Responsibilities Multi-Channel Acquisition Design and execute performance marketing strategies across digital channels (PPC, LSA, SEO, and social ads), traditional media (TV, radio, and out-of-home), and community outreach.
Agency & Vendor Management Direct external digital marketing agencies, SEO consultants, and media buyers, holding them accountable to cost-per-lead and acquisition targets.
Bilingual Audience Strategy Drive targeted marketing initiatives tailored to California's Hispanic and Latino communities,



ensuring culturally resonant messaging.
Conversion Rate Optimization (CRO) Collaborate with the Intake department to optimize landing pages, ad copy, and lead-flow pipelines to maximize lead-to-retained-case conversions.
Brand & Reputation Management Oversee firm review-generation strategies (Google Reviews, Yelp, and Avvo) and maintain brand consistency across all marketing assets.
Requirements & Qualifications Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
10+ years of progressive experience in the relevant function, including at least 5 years in a senior leadership capacity. Candidates should currently hold, or have previously held, a Director-level role or an equivalent senior leadership position with comparable scope and accountability.
Demonstrated experience leading managers and/or multi-layered teams, owning departmental strategy, establishing performance standa

📌 Director of marketing (Jalisco)
🏢 Legal Management Group
📍 Jalisco