15 oct
|
Platzi
|
Ciudad de México
15 oct
Platzi
Ciudad de México
About Us Platzi is the largest technology school in the Hispanic world with over 7 million students and 4,000 companies trusting us to deliver effective online education. Our mission is to make Latin America a technology superpower. We do it by training companies and individuals in areas such as AI, Cybersecurity, English, Programming and Leadership.
As an industry leader, our presence is highlighted by our massive and fanatic community, extensive press coverage and a daily stream of success stories from students. We operate mostly remote, with key offices in Bogotá, Medellín and Mexico City.
Summary You'll own B2 B demand generation at Platzi as a hands-on individual contributor. Your job is to turn content, paid media and landing pages into company leads and measurable pipeline. You'll make Linked In our main channel to reach talent and learning leaders, and you'll shape how we experiment to grow faster.
Responsibilities Own B2 B social content, keeping Linked In 95% focused on business audiences. Plan, launch and optimize B2 B paid campaigns on Linked In Ads and other channels.
Build and improve landing pages that capture leads for Platzi's Saa S offering. Create an experimentation framework to test messaging, audiences, formats and pages. Track every piece of content and campaign through to sales opportunity. Adapt campaigns and budget to increasingly longer B2 B sales cycles. Requirements 4+ years in B2 B marketing, ideally in Saa S or Ed Tech. Proven experience managing paid media budgets on Linked In Ads. Strong command of analytics and attribution tools like GA4 or Hub Spot. Hands-on experience building landing pages and running A/B tests for conversion. Experience working closely with sales teams on long sales cycles. Ability to write content that resonates with HR, L&D; and tech leaders. Hardware With Platzi's help, you will have 100% of the necessary work tools such as a laptop, smartphone, desk, ergonomic chair, monitor, and other accessories.
Books We pr
📌 b growth marketer (Ciudad de México)
🏢 Platzi
📍 Ciudad de México