Meaningful Work From Day One: The Senior KAM E-Commerce and Premium Retailers will be accountable for developing long-term partnerships with their portfolio of assigned Key Accounts. Ensure these partnerships drive strong sales and Gross Profit performance for both sides, always thinking short- and long-term.
This is a strategic leadership role accountable for developing, aligning, and executing the commercial strategy for the e-premise, marketplaces, last-mile apps, and premium retail accounts. This position is responsible for managing the P&L; of assigned clients to drive distribution, sell-in, and takeaway growth, while ensuring sustainable, long-term, and mutually beneficial partnerships.
This will be accomplished in a compliant manner with a high degree of integrity, strictly following all Brown-Forman policies and all applicable Mexican laws.
What You Can Expect: 1. Strategic Account Management and Relationship Building Act as the lead Brown-Forman point of contact for assigned premium retailers and e-commerce platforms (Marketplaces, Last-Mile Apps,



and Off-Premise E-Commerce). Establish, formalize, and implement the Key Account Strategy and Joint Business Plans (JBP) to strengthen relationships with senior buyers and corporate executives. Foster a "trusted advisor" relationship with key customer stakeholders, focusing on mutual benefits and actively avoiding "Zero-Sum" activities. Connect internal Key Stakeholders (KSH) with customer executives to expand business opportunities and maximize alignment. Accountable for sales performance (takeaway and deployments), strategies, and tactics, in coordination with Shopper Visibility, Sales Field Operations, Credit and Collection, Finance and Marketing, for the assigned customer portfolio. Perform market visits to identify potential opportunities and ensure plan implementation. Competitor promotion and activities tracking 2. Commercial, Financial and P&L; Management Manage the allocated customer portfolio P&L; to ac

📌 Senior kam e-commerce and premium retailers (México)
🏢 Brown-Forman
📍 México