**Position:**Marketing Operations Manager**Job Description:**Arrow Electronics is a leading provider of global supply chain solutions, helping businesses optimize and manage complex operations across industries. Our marketing team supports Arrow General Supply Chain Solutions, Silicon Expert, and Converge-driving engagement, lead generation, and revenue growth through strategic marketing initiatives.We are seeking a highly skilled **Marketing Operations Manager** to own the governance, execution, and optimization of our marketing operations ecosystem. This role will be responsible for managing and advancing our marketing technology stack, with a primary focus on **Hub Spot execution, process governance, and Salesforce integration** , while providing **secondary support and guidance on Word Press**.This is a hands‑on role for someone who thrives in building scalable processes, ensuring data integrity, and operationalizing marketing strategies.**What You'll Be Doing:**+ Own and evolve marketing operations governance, including campaign structure, lifecycle stages, data standards, and process compliance across all brands.+ Establish scalable frameworks for campaign execution, lead management, and reporting consistency.+ Act as the central authority for marketing operations best practices, ensuring alignment across marketing, sales, and product teams.+ Serve as the primary platform owner for Hub Spot, including hands‑on configuration and execution of workflows, automation, and backend processes.+ Build, manage, and optimize **lead nurturing workflows, scoring models, segmentation,



and lifecycle automation**.+ Ensure seamless integration and data flow between Hub Spot and Salesforce, including lead routing, attribution, and pipeline visibility.+ Troubleshoot and continuously improve system performance, automation logic, and data synchronization.+ Knowledge of attribution modeling.+ Develop and maintain dashboards and reporting frameworks across Hub Spot and Salesforce.+ Ensure data accuracy, consistency, and integrity across all systems.+ Deliver actionable insights on campaign performance, funnel health, and ROI._Marketing Technology & Integrations_+ Administer and optimize the marketing technology stack, with Hub Spot as the core execution platform.+ Evaluate and implement tools, integrations, and AI‑driven solutions to enhance efficiency and scalability.+ Maintain system architecture and ensure all tools are aligned with business and reporting needs._Word Press & Web Support_+ Provide **secondary support and guidance** on Word Press, partnering with internal or external web teams.+ Ensure proper integration between Word Press and Hub Spot for forms, tracking, and lead capture.+ Contribute to conversations around website optimization, conversion paths,



and UX from a marketing operations perspective (not primary developer or owner).**What We Are Looking For:**+ Bachelor's degree in marketing, Business, Information Systems, or related field.+ 7+ years of experience in marketing operations, marketing automation, or similar roles.+ **Deep, hands‑on experience with Hub Spot** (required), including workflows, automation, and system configuration.+ Experience managing **Hub Spot‑Salesforce integrations** and understanding of CRM data structures and lead management processes.+ Solid working knowledge of **Word Press**, with the ability to support (but not lead) web initiatives.+ Knowledge of marketing compliance regulations (e.g., GDPR, CAN‑SPAM).+ Strong understanding of marketing data, attribution, lead scoring, and funnel optimization.+ Demonstrated ability to build and enforce scalable processes and governance frameworks.+ Excellent analytical, project management, and cross‑functional communication skills.**Preferred Skills:**+ Experience in B2 B marketing, especially within technology, manufacturing, or supply chain industries.+ Familiarity with AI‑driven marketing tools and automation.+ Experience with advanced reporting tools, BI platforms, or SQL.**Work Arrangement:**Hybrid: 3 days in office / 2 days work from home**What's In It For You:**At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That's why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.+ #J-18808-Ljbffr

📌 Global resource center manager i (mexico) - bilingual (Guadalajara)
🏢 Connected Development
📍 Guadalajara