Marketing & Public Relations Specialist | American Company | Tijuana, B.C., Mexico

Location: Tijuana, Baja California, Mexico. Onsite, with occasional travel to the US for events (not remote, not located in the United States).

Company: National Automobile Club (NAC), an American company.

About the Role

This position is based onsite in Tijuana, B.C., Mexico, with active representation at industry events and forums in the US and Mexico. We are looking for a Marketing & Public Relations Specialist focused on two priorities: building strategic relationships that position NAC in the market, and generating qualified leads through events, digital campaigns, and brand activations.

If you have public relations experience, know how to generate leads, represent brands with confidence in executive settings, and are fully bilingual, this role is for you.

What You Will Do

- Build and maintain relationships with prospects, media, strategic partners, and key accounts in the US, Mexico, and LATAM
- Represent the NAC brand at events, trade shows, expos, and industry forums, including booth coordination, collateral, and post-event follow-up
- Generate qualified leads through event activations, digital campaigns, and direct outreach
- Plan and execute email marketing and social media campaigns focused on lead capture
- Develop and maintain communication and sales materials: presentations, one-pagers, press releases, and bilingual content
- Report lead capture, brand reach,



and campaign performance to the Director

Requirements (in order of importance)

- Bilingual English-Spanish, advanced spoken and written in both languages. This is mandatory.
- Valid US visa. Required for travel to events and to NAC's offices in the US.
- Ability to work onsite in Tijuana, B.C., Mexico
- 2+ years of experience in public relations, marketing, communications, or a related field
- Proven experience representing a brand at events, trade shows, or professional forums
- Demonstrated ability to build relationships with prospects, partners, and media
- Experience in lead generation through events, digital campaigns, or direct outreach
- Excellent writing and editing skills in English and Spanish
- Experience with email marketing and lead-focused social media
- Bachelor's degree in Communications, Marketing, Public Relations, or a related field

Nice to Have

- CRM experience (HubSpot, Zoho, or similar)
- Knowledge of Google Ads or LinkedIn Ads
- Exposure to B2B markets or the insurance, fleet, or services industry

What We Offer

- Competitive monthly salary based on experience
- Performance bonus tied to campaign and event results
- Travel and expenses covered for approved events
- Benefits per Mexican Federal Labor Law (IMSS social security, aguinaldo, vacation premium)
- Onsite position in Tijuana, B.C., Mexico, with occasional travel to the US
- Real growth in an American company expanding internationally

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📌 Marketing And Public Relations Specialist (Tijuana)
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